{"id":1231,"date":"2023-07-20T14:35:09","date_gmt":"2023-07-20T14:35:09","guid":{"rendered":"https:\/\/geniuslink.com\/blog\/?p=1231"},"modified":"2023-08-30T21:40:27","modified_gmt":"2023-08-30T21:40:27","slug":"link-rotator","status":"publish","type":"post","link":"https:\/\/geniuslink.com\/blog\/link-rotator\/","title":{"rendered":"How to Use a Link URL Rotator (And Why You Should)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1231\" class=\"elementor elementor-1231\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddd787b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddd787b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4398086\" data-id=\"4398086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ead8b elementor-widget elementor-widget-global elementor-global-1455 elementor-widget-theme-post-featured-image\" data-id=\"42ead8b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"359\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/LinkRotatorBlog.png\" class=\"attachment-large size-large wp-image-1237\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/LinkRotatorBlog.png 638w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/LinkRotatorBlog-300x169.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d59f574 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d59f574\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40a56419\" data-id=\"40a56419\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c39e2dd elementor-widget elementor-widget-text-editor\" data-id=\"5c39e2dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Twenty years into my career, I am now just writing my first post about link rotators.<\/p>\n<p>What\u2019s the saying? \u201cWhat got me here isn\u2019t going to get me where I want to go.\u201d Case in point \u2013 Mario\u2019s content strategy.<\/p>\n<p>Link rotators are actually cool. Once you start using them, you tend to be surprised by their utility and wonder why you didn\u2019t try them earlier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2b85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2b85dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a3836\" data-id=\"78a3836\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea1e2d elementor-widget elementor-widget-heading\" data-id=\"eea1e2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is a Link Rotator?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4c14b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a4c14b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b15177\" data-id=\"7b15177\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c71093 elementor-widget elementor-widget-text-editor\" data-id=\"3c71093\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A link rotator is a unique link that allows you to route traffic to different destinations.<\/p><p>It\u2019s that simple.<\/p><p>Yet, the impact of using a link rotator can be dramatic.<\/p><p>Why?<\/p><p>Because it allows testing some level of efficacy resulting from sending the traffic to\u00a0destination A vs. destination B.<\/p><p>It\u2019s like a clinical trial for landing pages \u2013 minus the placebo. Or, an\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/ab-test-affiliate-links\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">A\/B test<\/a> as is more common verbiage amongst the web marketing crowd.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e2a231 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e2a231\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f159dd4\" data-id=\"f159dd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3732eca elementor-widget elementor-widget-heading\" data-id=\"3732eca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why would you want to use link rotation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-279c8cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"279c8cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d99bf79\" data-id=\"d99bf79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc8ca4 elementor-widget elementor-widget-text-editor\" data-id=\"0bc8ca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here is the problem and question many people try to answer.<\/p><p>Am I <a href=\"https:\/\/geniuslink.com\/blog\/ab-test-affiliate-links\/\" data-wpel-link=\"internal\">maximizing my revenue<\/a>\u00a0by sending traffic to <strong>location A<\/strong>.<\/p><p>And\/or could I possibly\u00a0earn more income\u00a0if I sent the same amount of traffic to <strong>location B?<\/strong><\/p><p>By location, often, we\u2019re referring to landing pages.<\/p><p>This is the most common usage of link rotators for web marketers.<\/p><p>When people hear about A\/B testing, it usually means driving equal amounts of traffic to two different landing pages\u00a0to determine which has a higher conversion rate.<\/p><p>There are other variables to test when using link rotation to drive visitors to different landing pages, such as offer testing.<\/p><p>Let\u2019s say you\u2019re in the business of beef jerky. You could drive 50% of your traffic to a landing page selling a 10z package while sending another to a landing page selling a 12oz package of the same product.<\/p><p>Or you could test different price points, $5.99 vs. $6.99 for the same product tested via separate landing pages.<\/p><p>One-time sale vs. subscription is another interesting test.<\/p><p>At that point, conversion rate might not be the only metric you\u2019re testing. You might be more concerned about metrics such as average order size or even lifetime value.<\/p><p>This stuff can be as complicated as you want it to be. My recommendation is always to keep it simple and start with the experiment that you\u2019re most wanting to know the answer for. You know the old saying:<\/p><p>\u201cNo FOMO when it comes to link rotations.\u201d<\/p><p>Anyhow, here at Geniuslink, we work with a ton of fantastic affiliate marketers. And those affiliate marketers have one other usage of link rotators that is a little more uncommon.<\/p><p>I will tell you what it is in a moment because it\u2019s almost like a secret. Once I reveal that secret, I will give you an even better strategy which is almost unfair now that I am reading this.<\/p><p>One fantastic use case for link rotators for affiliate marketers is to drive affiliate equal amounts of traffic to two different storefronts (like\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/walmart-affiliate-program\/\">Walmart<\/a>\u00a0and\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/bh-photo-affiliate-program\/\" data-wpel-link=\"internal\">B&amp;H Photo Video<\/a>, for example) and then see which storefront sold more products and\/or earned you more commissions. Too often, we blindly drive traffic to certain storefronts without knowing whether or not we might be leaving\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=W1qQTVn9Q5c&amp;t=1385s\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">money on the table.<\/a><\/p><p>However, there is a problem with this strategy. Because many affiliate programs, such as Amazon, forbid you from technically using a link rotator as you have to\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/affiliate-disclosure\/\" data-wpel-link=\"internal\">properly disclose the destination and purpose of the link (such as Amazon Affiliate Link).<\/a><\/p><p>So while we recommend that everybody test different affiliate storefronts via link rotation, there is a better way of doing that.<\/p><p>And that way is to use\u00a0<a href=\"https:\/\/geniuslink.com\/choice-pages\" data-wpel-link=\"external\">Choice Pages.<\/a>\u00a0A Choice Page is an interstitial landing page that allows you to offer your visitors\/viewers\/fans a couple of different storefront options for the same product.<\/p><p>You\u2019ll find out that different buyers prefer different storefronts, allowing you to ultimately maximize the amount of commission you can earn from every click. While it\u2019s not precisely an A\/B test, it will provide you with the kind of knowledge that\u2019s bound to help you increase your revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96c160d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96c160d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77f7a5\" data-id=\"b77f7a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1a4248 elementor-widget elementor-widget-image\" data-id=\"a1a4248\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"640\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/screen-choice-electronics-1.png\" class=\"attachment-large size-large wp-image-1232\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/screen-choice-electronics-1.png 600w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/screen-choice-electronics-1-281x300.png 281w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-548f1c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"548f1c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3608964\" data-id=\"3608964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c0d28 elementor-widget elementor-widget-text-editor\" data-id=\"e3c0d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And here is the thing, which sounds crazy as I type this, but many of our clients are seeing increased affiliate commissions from Amazon by <a href=\"https:\/\/geniuslink.com\/choice-pages\">simply offering shoppers more choices<\/a>.\u00a0<\/p><p>It seems that people are more likely to buy when you present them with a variety of options, even if you\u2019re not showing them prices from the different websites.<\/p><p>One last thing, since I brought up the topic of disclosure, but Choice Pages are great at allowing you to include all the necessary affiliate disclosures without using valuable real estate wherever you might be sharing your affiliate links.<\/p><p>And you don\u2019t have to ask; here is some information on how to set-up a link rotator with Geniuslink,\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/ab-test-affiliate-links\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">excerpted from this post<\/a>.<\/p><p>Additionally, here is a video we put together on this very topic. Or, feel free to follow along in the steps below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5333155 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5333155\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fcc4bb\" data-id=\"6fcc4bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b2a36 elementor-widget elementor-widget-video\" data-id=\"16b2a36\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=DPigRKxBtEo&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57b47a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b47a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-623c624\" data-id=\"623c624\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4db47fb elementor-widget elementor-widget-text-editor\" data-id=\"4db47fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To create an A\/B Split Test link, simply navigate the links tab, click \u201cNew.\u201d and select \u201cA\/B Split.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05b5c53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05b5c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9bc30b\" data-id=\"d9bc30b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427be44 elementor-widget elementor-widget-image\" data-id=\"427be44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"299\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-1.png\" class=\"attachment-large size-large wp-image-1233\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-1.png 978w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-1-300x112.png 300w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-1-768x287.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c8e1c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c8e1c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98a7400\" data-id=\"98a7400\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbc3660 elementor-widget elementor-widget-text-editor\" data-id=\"bbc3660\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This will bring up the link options page, where you can specify multiple destination URLs and the percentage of traffic you\u2019d like directed to each. You can add more destination URLs by clicking \u201cAdd another destination.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4dc5c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4dc5c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4656549\" data-id=\"4656549\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48770d6 elementor-widget elementor-widget-image\" data-id=\"48770d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"594\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-2.png\" class=\"attachment-large size-large wp-image-1234\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-2.png 737w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-2-300x242.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ca9512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca9512\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-984c204\" data-id=\"984c204\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ea3b73 elementor-widget elementor-widget-text-editor\" data-id=\"0ea3b73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Add your destination URLs, specify the percentage of total traffic you want to be directed to each destination, and click save. (Please note: percentages must add up to 100%)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7048148 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7048148\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ff6f0a\" data-id=\"2ff6f0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2662241 elementor-widget elementor-widget-image\" data-id=\"2662241\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"584\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-3.png\" class=\"attachment-large size-large wp-image-1235\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-3.png 730w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/step-3-300x240.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-093b99e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"093b99e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce945aa\" data-id=\"ce945aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0196871 elementor-widget elementor-widget-text-editor\" data-id=\"0196871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your intelligent link with Split Testing is now ready for the world! Use this link to learn more about how different destinations perform for your audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Twenty years into my career, I am now just writing my first post about link rotators. What\u2019s the saying? \u201cWhat got me here isn\u2019t going to get me where I want to go.\u201d Case in point \u2013 Mario\u2019s content strategy. Link rotators are actually cool. Once you start using them, you tend to be surprised [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,13],"tags":[],"ppma_author":[51],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-product","author-mario-schulzke"],"authors":[{"term_id":51,"user_id":0,"is_guest":1,"slug":"mario-schulzke","display_name":"Mario Schulzke","avatar_url":{"url":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-30-at-2.51.01-PM.png","url2x":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-30-at-2.51.01-PM.png"},"first_name":"","last_name":"","user_url":"https:\/\/geniuslink.com\/blog\/author\/mario-schulzke\/","facebook":"","twitter":"","instagram":"","linkedin":"","description":"Mario oversees all of our growth initiatives, everything from our booth at the Farmer\u2019s Market to our content and paid acquisitions efforts. Before coming to Geniuslink, Mario was the CMO at the University of Montana and prior spent 10 years running digital strategy divisions for WONGDOODY and R2C Group. In his free time, Mario loves geeking out on his side projects IdeaMensch and Seniorlevel. "}],"_links":{"self":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":0,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/1231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media\/1237"}],"wp:attachment":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media?parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/categories?post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/tags?post=1231"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}