{"id":1239,"date":"2023-07-20T14:52:13","date_gmt":"2023-07-20T14:52:13","guid":{"rendered":"https:\/\/geniuslink.com\/blog\/?p=1239"},"modified":"2024-03-19T23:07:54","modified_gmt":"2024-03-19T23:07:54","slug":"tiktok-analytics","status":"publish","type":"post","link":"https:\/\/geniuslink.com\/blog\/tiktok-analytics\/","title":{"rendered":"TikTok Analytics: What Affiliate Marketers Need to Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1239\" class=\"elementor elementor-1239\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4f7ece elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4f7ece\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44cc760\" data-id=\"44cc760\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66233a4 elementor-widget elementor-widget-global elementor-global-1455 elementor-widget-theme-post-featured-image\" data-id=\"66233a4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"359\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/tiktok-analytics.png\" class=\"attachment-large size-large wp-image-1240\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/tiktok-analytics.png 638w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/tiktok-analytics-300x169.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5df46250 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5df46250\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-146c051c\" data-id=\"146c051c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2731e862 elementor-widget elementor-widget-text-editor\" data-id=\"2731e862\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>TikTok isn\u2019t quite like other social media platforms out there. And that\u2019s especially true when it comes to TikTok analytics. But, once you learn how to access and use the data and metrics TikTok gives you, you\u2019re well on your way to monetizing your latest dance challenge video (or whatever kind of content you produce ?).<\/p><p>For creators and influencers looking to earn money from their content, TikTok makes an effort to\u00a0<a href=\"https:\/\/www.theverge.com\/2020\/7\/23\/21335404\/tiktok-creators-monetization-fund-followers-youtube-content-videos\" target=\"_blank\" rel=\"nofollow noopener\" data-wpel-link=\"external\">stand out from the likes of Instagram and YouTube<\/a>. Lately,\u00a0affiliate marketing on TikTok\u00a0has become more viable as its algorithm is known for\u00a0<a href=\"https:\/\/www.wired.com\/story\/tiktok-finally-explains-for-you-algorithm-works\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">out-of-the-blue viral videos<\/a>, skyrocketing content from just about anyone and everyone to a massive audience.<\/p><p>But harnessing this viral power to get your audience to use your\u00a0Amazon Associate link\u00a0(or whichever affiliate program you use) is a mysterious art. And TikTok analytics are the key to solving it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e7e636 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e7e636\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd260a\" data-id=\"ccd260a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e89bb elementor-widget elementor-widget-heading\" data-id=\"28e89bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How to Access Your TikTok Analytics\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b38f63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b38f63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d0650b\" data-id=\"0d0650b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-452d2f2 elementor-widget elementor-widget-text-editor\" data-id=\"452d2f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To access your TikTok analytics, you need to register your account as a\u00a0<a href=\"https:\/\/newsroom.tiktok.com\/en-us\/pro-accounts-offer-new-insights-to-avid-creators\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">TikTok Pro Account<\/a>\u00a0(it\u2019s free to do so). Once you have a TikTok Pro Account, you can dive into the performance of your posts, the demographics of your audience and see if people are viewing your profile.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4ecea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4ecea0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acb7d81\" data-id=\"acb7d81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06b1d24 elementor-widget elementor-widget-heading\" data-id=\"06b1d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Switch to a TikTok Pro Account\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-272b487 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"272b487\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41352ac\" data-id=\"41352ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cddc40f elementor-widget elementor-widget-text-editor\" data-id=\"cddc40f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li>Navigate to your profile and click the three dots at the top right corner.<\/li>\n<li>Under the \u201cACCOUNT\u201d heading, click \u201cManage Account.\u201d<\/li>\n<li>Under the \u201cAccount control\u201d heading, click \u201cSwitch to Pro Account.<\/li>\n<li>\u00a0Navigate through the TikTok Pro onboarding, then select the category that most accurately fits your TikTok content as well as your gender.<\/li>\n<li>\u00a0Verify your email or phone number, and you\u2019re good to go!<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb0c830 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb0c830\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ecfee7\" data-id=\"0ecfee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fe8b38 elementor-widget elementor-widget-heading\" data-id=\"8fe8b38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to See Your TikTok Analytics\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9559cfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9559cfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ebb3b0\" data-id=\"9ebb3b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd4281e elementor-widget elementor-widget-text-editor\" data-id=\"bd4281e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After you sign up for a TikTok Pro Account, you can access your analytics in three ways: in the mobile app, via desktop, or through an actual video.<\/p>\n<p>\u200c<strong>Access TikTok analytics in the mobile app<\/strong>: Go to your profile and tap the three dots at the top right. Under the \u201cACCOUNT\u201d heading, tap \u201cAnalytics.\u201d<\/p>\n<p><strong>Access TikTok analytics via desktop<\/strong>: Click your profile photo in the top right and select \u201cAnalytics.\u201d Accessing analytics through a desktop is the only place you can download reports and analytics for later analysis.<\/p>\n<p><strong>Access TikTok analytics through an individual video<\/strong>: While watching the video, tap \u201cMore (\u2026)\u201d and then tap \u201cAnalytics.\u201d This will show the analytics of the video you\u2019re watching.<br \/>Once you have access to your analytics, it\u2019s time to start digging into the data and pulling out insights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7bcef3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7bcef3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-940d551\" data-id=\"940d551\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca6020b elementor-widget elementor-widget-heading\" data-id=\"ca6020b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Three Types of Analytics You Have Access to in TikTok<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3047aed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3047aed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1475bfd\" data-id=\"1475bfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dad8be elementor-widget elementor-widget-text-editor\" data-id=\"7dad8be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you access your analytics through the app or via desktop, you have three categories you can dive into: Overview, Content, and Followers. Each category will provide different data at varying time windows and levels of detail.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29b5deb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29b5deb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c3de6f\" data-id=\"2c3de6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb9879 elementor-widget elementor-widget-heading\" data-id=\"5bb9879\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Overview<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1af7a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1af7a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d246e89\" data-id=\"d246e89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30992c9 elementor-widget elementor-widget-text-editor\" data-id=\"30992c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The profile Overview tab is the first analytics tab you\u2019ll see, and it provides an overview (surprise, surprise) of your TikTok profile\u2019s performance and follower count. In the Overview tab, you\u2019ll find a dashboard that displays the Count of Video Views, Followers, and Profile Views for the last 7 or 28 days. You can also go up to 60 days or set any custom time window between 7 and 60 days.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff62ffb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff62ffb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a958b2\" data-id=\"5a958b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6154aba elementor-widget elementor-widget-heading\" data-id=\"6154aba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e0f77d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e0f77d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-283fffa\" data-id=\"283fffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33743fb elementor-widget elementor-widget-text-editor\" data-id=\"33743fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Content tab shows the performance of each video you\u2019ve posted. You can tap into each video to see the following metrics:<\/p>\n<ul>\n<li>The length of the video and how long it\u2019s been since you posted it.<\/li>\n<li>The number of likes, comments, and shares the video has earned.<\/li>\n<li>The total playtime, total views, and average watch time of the video.<\/li>\n<li>Traffic source type to see where on the internet your audience is coming from.<\/li>\n<li>Audience territories to see where they are located physically.<\/li>\n<\/ul>\n<p>What\u2019s essential about TikTok\u2019s Content metrics is that, according to TikTok, \u201cAll Content metrics are available for the last seven days only.\u201d You won\u2019t be able to dive very deep into historical metrics by individual video unless you do so manually, checking and recording data in a spreadsheet on your own.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4f9785 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4f9785\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25ac0f8\" data-id=\"25ac0f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceebcb3 elementor-widget elementor-widget-heading\" data-id=\"ceebcb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Followers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98747c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98747c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a2cceb\" data-id=\"0a2cceb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abffaa5 elementor-widget elementor-widget-text-editor\" data-id=\"abffaa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Followers tab provides data on your audience, where they\u2019re from, and what kind of posts they like. The metrics you\u2019ll find in this tab are:<\/p>\n<ul>\n<li>Gender.<\/li>\n<li>Top territories.<\/li>\n<li>Changes in follower growth<\/li>\n<li>Follower activity (shows when your audience is most active).<\/li>\n<li>Videos your followers watched.<\/li>\n<li>Songs your followers listened to.<\/li>\n<li>Number of profile views, which you can toggle between 7-day and 28-day view<\/li>\n<\/ul>\n<p>When it comes to affiliate marketing, these three categories of TikTok metrics are not created equally. There are a few that stand out as great metrics to watch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1f7592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1f7592\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c93446\" data-id=\"4c93446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5944b0 elementor-widget elementor-widget-heading\" data-id=\"c5944b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Makes TikTok Affiliate Marketing Different<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f9c242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f9c242\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f790861\" data-id=\"f790861\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e5d26a elementor-widget elementor-widget-text-editor\" data-id=\"5e5d26a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before we dig into relevant TikTok metrics for affiliate marketers, it\u2019s important to understand a few harsh realities about\u00a0TikTok affiliate marketing. You might think of it as\u00a0YouTube affiliate marketing\u00a0with a few extra hurdles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-961ba1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"961ba1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9fbc0b\" data-id=\"c9fbc0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3d6c2 elementor-widget elementor-widget-text-editor\" data-id=\"ac3d6c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>You can only add affiliate links to your profile. Your audience will have to navigate to your profile and click the link there for affiliate marketing to work.<\/li>\n<li>TikTok warns users if a link takes them outside the app. If a user clicks the link in your profile, TikTok will warn them that it is an external link and ask them if they\u2019re sure about leaving TikTok. This is both a security measure and a way for TikTok to keep its users on the platform.<\/li>\n<li>TikTok video performance fluctuates. TikTok themselves are\u00a0<a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/tiktok-content-strategy\/understanding-your-analytics\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">very upfront about this fact<\/a>, saying that, \u201cIf one of your videos performs differently than others before it, keep in mind that fluctuations are normal\u2026Experimentation is an important part of the creation experience on TikTok.\u201d Don\u2019t focus on the individual performance of your videos. Instead, focus on the overall performance of your profile over time.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a0c353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a0c353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-493da0f\" data-id=\"493da0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd4322d elementor-widget elementor-widget-text-editor\" data-id=\"cd4322d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These three factors heavily inform our recommendations for which TikTok metrics to track.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c619f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c619f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-157561e\" data-id=\"157561e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f4ca3 elementor-widget elementor-widget-heading\" data-id=\"89f4ca3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which TikTok Metrics Are Most Important for Affiliate Marketers?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d1f782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d1f782\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a3786\" data-id=\"f0a3786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f0ccd0 elementor-widget elementor-widget-text-editor\" data-id=\"4f0ccd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The success of your affiliate marketing efforts depends on your understanding of your audience. The more relevant and honestly helpful your recommendations are, the more people will click your link and the more likely they\u2019ll buy the product (which leads to more commissions!).<\/p>\n<p>With this in mind, we\u2019d point you towards a few places to find useful TikTok analytics for affiliate marketers: profile views in the Overview tab, traffic source type and audience territories in the Content tab, and the entire Followers tab.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34bcb6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34bcb6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dde5e2\" data-id=\"6dde5e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea611b7 elementor-widget elementor-widget-heading\" data-id=\"ea611b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Overview Tab: Profile Views\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-031f018 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"031f018\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-202deb9\" data-id=\"202deb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b07521 elementor-widget elementor-widget-text-editor\" data-id=\"4b07521\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In TikTok affiliate marketing, the goal is to get people to click the link in your TikTok profile. Looking at profile views in your profile overview is how you tell if you\u2019re driving people from the For You Page to your profile in a consistent way.<\/p><p>If you\u2019re not driving profile views, experiment with your videos to increase engagement. You might try using direct calls to action for your audience to click the link in your profile.<\/p><p>If you are driving profile views and even link clicks but are receiving low commissions, it\u2019s time to look at the link itself.<\/p><p>You can use tools like LinkinProfile and Kit.co to make the most of that single link. These tools aren\u2019t necessarily affiliate-first, though, and can run afoul of the FTC\u2019s affiliate linking regulations\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/affiliate-disclosure\/\" data-wpel-link=\"internal\">around proper disclosures<\/a>.<\/p><p>Fortunately, GeniusLink\u2019s Choice Pages have built-in disclosures, among other features that give your audience a choice of which link to click as well as product comparisons. After implementing Choice Pages, Armando Ferreira of MondoBytes saw\u00a0<a href=\"https:\/\/geniuslink.com\/case-study\/armando-ferreira\" data-wpel-link=\"external\">a 160% spike in Amazon Associates commissions<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce339ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce339ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95469e2\" data-id=\"95469e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca6ca8 elementor-widget elementor-widget-heading\" data-id=\"9ca6ca8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Tab: Traffic Source Type and Audience Territories\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9fa263 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9fa263\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e021c\" data-id=\"b3e021c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca31e5 elementor-widget elementor-widget-text-editor\" data-id=\"eca31e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Traffic Source Type and Audience Territories metrics in the Content Tab give you a good picture of your audience\u2019s behavior and geographic location. Both are important in affiliate marketing for different reasons.<\/p>\n<p>Knowing where your videos do well (for instance, a video of yours goes viral on Reddit or Twitter), you\u2019ll see where a good chunk of new followers and viewers came from. You can then direct your social media efforts on those platforms to target this audience with your content.<\/p>\n<p>Geographic location is vital in affiliate marketing because\u00a0<a href=\"https:\/\/geniuslink.com\/localization\" data-wpel-link=\"external\">localization problems can steal your commissions<\/a>. If someone in your audience clicks your affiliate link but is from another country, their browser may redirect to a local version of the websites that won\u2019t log your affiliate link.<\/p>\n<p>Localization is why it\u2019s good practice to use a link management service like GeniusLink to make sure that no matter where your audience is located, you\u2019ll get your affiliate commissions.<\/p>\n<p>Try GeniusLink for Free.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ce3a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ce3a6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8a57d3\" data-id=\"f8a57d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afdf4f0 elementor-widget elementor-widget-heading\" data-id=\"afdf4f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Followers Tab: The Whole Thing\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ca5636 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca5636\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df1e329\" data-id=\"df1e329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45147b4 elementor-widget elementor-widget-text-editor\" data-id=\"45147b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your affiliate marketing will only be as successful as your understanding of your audience. You need to know what your audience is looking for so you can start to narrow your search for the right brands and products to partner with and update your content strategy to fit your target audience.<\/p><p>TikTok\u2019s Followers tab is the best way to understand who your audience is and what kind of content they like. Use this information to tweak your content, experiment, and connect with your audience in an authentic way.<\/p><p>Once you make that honest connection, your audience will trust your recommendations and go through the effort of clicking to your TikTok profile, clicking your link, and purchasing the product from the brand.<\/p><p>It\u2019s essential to have fun with this part. Don\u2019t focus too much on the total likes of one single post, and don\u2019t overthink your analytics. Just try to connect with your target audience.\u00a0<a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/tiktok-content-strategy\/understanding-your-analytics\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">TikTok recommends<\/a>\u00a0that you \u201clean lightly on analytics, and use them as a source for insight rather than strategy.\u201d<\/p><p>We agree. Analytics are just are fun to dive into, but numbers and metrics are\u00a0no substitute for tried-and-true strategies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TikTok isn\u2019t quite like other social media platforms out there. And that\u2019s especially true when it comes to TikTok analytics. But, once you learn how to access and use the data and metrics TikTok gives you, you\u2019re well on your way to monetizing your latest dance challenge video (or whatever kind of content you produce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,35,41],"tags":[],"ppma_author":[51],"class_list":["post-1239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-content-creation","category-social-media","author-mario-schulzke"],"authors":[{"term_id":51,"user_id":0,"is_guest":1,"slug":"mario-schulzke","display_name":"Mario Schulzke","avatar_url":{"url":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-30-at-2.51.01-PM.png","url2x":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-30-at-2.51.01-PM.png"},"first_name":"","last_name":"","user_url":"https:\/\/geniuslink.com\/blog\/author\/mario-schulzke\/","facebook":"","twitter":"","instagram":"","linkedin":"","description":"Mario oversees all of our growth initiatives, everything from our booth at the Farmer\u2019s Market to our content and paid acquisitions efforts. Before coming to Geniuslink, Mario was the CMO at the University of Montana and prior spent 10 years running digital strategy divisions for WONGDOODY and R2C Group. In his free time, Mario loves geeking out on his side projects IdeaMensch and Seniorlevel. 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