{"id":1515,"date":"2023-09-18T15:34:19","date_gmt":"2023-09-18T15:34:19","guid":{"rendered":"https:\/\/geniuslink.com\/blog\/?p=1515"},"modified":"2023-09-18T15:35:48","modified_gmt":"2023-09-18T15:35:48","slug":"best-practices-for-using-internal-links-on-your-amazon-affiliate-site","status":"publish","type":"post","link":"https:\/\/geniuslink.com\/blog\/best-practices-for-using-internal-links-on-your-amazon-affiliate-site\/","title":{"rendered":"Best Practices for Using Internal Links on Your Amazon Affiliate Site"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1515\" class=\"elementor elementor-1515\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b53f78a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b53f78a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6607ae0\" data-id=\"6607ae0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eae4f8 elementor-widget elementor-widget-text-editor\" data-id=\"5eae4f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Organic search traffic is the name of the game for 99% of Amazon affiliate sites. And for many of these sites, there are two areas that get a lot of emphasis:<\/p><p>Keyword research and building links.<\/p><p>Don\u2019t get me wrong; there\u2019s no doubt about it that content and backlinks are the two most important ranking factors. <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/top-ranking-factors\/\" target=\"_blank\" rel=\"noopener\">Google has admitted to it themselves.<\/a><\/p><p>But they aren\u2019t the only two.<\/p><p>And when everyone and their brother is optimizing for these two factors, that leaves a space for the smart and savvy entrepreneur to take advantage.<\/p><p>Because while everyone is worried about external links, you can act on a tactic that is almost as powerful but takes a lot less time, energy, and money: internal linking.<\/p><p>In this post I\u2019m going to share with you how internal linking has helped my websites rank in Google and improve user metrics. After I show you evidence that it works, I\u2019ll show you best practices for internal linking on your <a href=\"https:\/\/geniuslink.com\/amazon-affiliate-guide\">Amazon affiliate<\/a> site.<\/p><p>Everything I share can be done by hand without software tools, but the right tool can help speed up the process.<\/p><p>If you&#8217;re interested in a WordPress plugin that uses AI to help you build smart, fast, and easy internal links, then check out my new tool called <a href=\"https:\/\/linkwhisper.com\/\" target=\"_blank\" rel=\"noopener\">Link Whisper<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b6cd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b6cd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52105bd\" data-id=\"52105bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9a345f elementor-widget elementor-widget-heading\" data-id=\"c9a345f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What are Internal Links?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95a3dcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95a3dcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ed6acc\" data-id=\"3ed6acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149c89d elementor-widget elementor-widget-text-editor\" data-id=\"149c89d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An internal link is a hyperlink from one page on a website to another page on the same site. It isn\u2019t a link coming to your page from an outside article (a \u201cbacklink\u201d). It is from your site to your site.<\/p><p>For example, if I link to Geniuslink\u2019s blog post on <a href=\"https:\/\/geniuslink.com\/amazon-affiliate-guide\">Amazon&#8217;s Affiliate program<\/a>, that is an internal link since this post is also on Geniuslink\u2019s blog.<\/p><p>Now that we know what internal links are, let\u2019s look at a couple of examples of what can happen when you get internal links right.<\/p><p>As I said before, this tactic can be almost as powerful as backlinks while taking a fraction of the time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7022694 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7022694\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f18b3d2\" data-id=\"f18b3d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b205f elementor-widget elementor-widget-heading\" data-id=\"c0b205f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Power of Internal Links<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac449a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac449a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9843e7e\" data-id=\"9843e7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47e83a1 elementor-widget elementor-widget-text-editor\" data-id=\"47e83a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I know that internal links are powerful because I saw the results on my own site. I started adding internal links to some of my most popular posts and wanted to gauge how these posts did in Google.<\/p><p>The first post I tested my internal linking on was a post that targeted the phrase \u201cbest online business\u201d. This gets searched for 1,900 times a month, and is a very valuable keyword (as you can imagine). A few months ago, NichePursuits.com (my site) was ranking #8 for this particular keyword.<\/p><p>So in other words, I was often at the bottom of page 1 or at the top of page 2 (which, as we know, is the best place to hide a dead body).<\/p><p>Now it ranks between #3 and #4 (you can check it out yourself) in Google. It bounces around a bit, but this boost has brought a ton of extra traffic. I\u2019ll show you in a second<\/p><p>The reason for my change in fortune? Lots of internal links.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a6819d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a6819d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b1815c\" data-id=\"9b1815c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2656b5 elementor-widget elementor-widget-image\" data-id=\"f2656b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"665\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image4.png\" class=\"attachment-large size-large wp-image-1519\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image4.png 710w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image4-300x281.png 300w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59582d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59582d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c26e985\" data-id=\"c26e985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5538c4c elementor-widget elementor-widget-text-editor\" data-id=\"5538c4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Niche Pursuits has lots of articles (a hair under 700) and many of them are related to <a href=\"https:\/\/www.nichepursuits.com\/best-online-businesses-to-start\/\" target=\"_blank\" rel=\"noopener\">online business<\/a>. As a result, I was able to go into some old articles, find existing sentences that talked about online business, and added an internal link to my \u201cbest online business\u201d article.<\/p><p>In total, I pointed 56 links to my \u201cbest online business\u201d article.<\/p><p>56 internal links would take a TON of time if you had to build the links manually. The process would be: do a Google search for your site to find any related articles, click into each of those articles one at a time, find the sentence you want to edit, select the anchor text you want, then add the link, then update the article.<\/p><p>Each link would take a couple of minutes. Multiply that by 56 and you have almost a 2 hour job on your hands.<\/p><p>With Link Whisper it took 3 or 4 minutes total.<\/p><p>I know that because I\u2019m using Link Whisper for my internal links reporting. See the image below that shows me exactly how many inbound internal links (internal links pointing to the best online business article), outbound internal links (internal links pointing FROM that article), and external links (pointing to other websites).<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-1520 size-full\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1.png\" alt=\"Internal\/External Links\" width=\"781\" height=\"221\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1.png 781w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1-300x85.png 300w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image1-1-768x217.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p><p>Internal links pointing to the best online business article<\/p><p>(The publish date is actually the last time I updated the article, not when it was originally published).<\/p><p>Oh, and I should mention that the traffic difference between ranking #8 and #3 or #4 in Google is significant \u2013 plus I now rank for tons of related keywords with that same article.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31f8175 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31f8175\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9167e0\" data-id=\"c9167e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a456985 elementor-widget elementor-widget-image\" data-id=\"a456985\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"737\" height=\"481\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png\" class=\"attachment-large size-large wp-image-1521\" alt=\"Internal Links Leading to Traffic Boost\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png 737w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1-300x196.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-505ca97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"505ca97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-868b7d0\" data-id=\"868b7d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a0fab elementor-widget elementor-widget-heading\" data-id=\"d9a0fab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example #2: Niche Websites<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc43db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc43db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3bc038\" data-id=\"a3bc038\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186a1e4 elementor-widget elementor-widget-text-editor\" data-id=\"186a1e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I have a whole list of examples I can go through, but this is one of my favorites. I was trying to target the phrase \u201cniche websites\u201d and \u201csuccessful niche websites\u201d with a couple of different articles. I didn\u2019t just make it to the front page of Google with 1 of these articles, but both of them!<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1522 size-full\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image9-1.png\" alt=\"SEO Traffic Growth\" width=\"715\" height=\"643\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image9-1.png 715w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image9-1-300x270.png 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p><p>This post has the featured snippet and number 1 result for the term \u201csuccessful niche websites\u201d.<\/p><p>I never really meant for my \u201csuccessful niche websites\u201d article to rank for \u201cNiche websites\u201d. And a month or so ago it was nowhere to be found on the first page of Google.<\/p><p>Now after building a bunch of internal links to that article, it ranks #2 for \u201cniche websites\u201d, and #1 for successful niche websites.<\/p><p>This happens again with the term \u201cniche websites\u201d.<\/p><p>No external links were built specifically to either of these articles. But you wanna guess what I did build?<\/p><p>Internal links. And I built a bunch of them. Once all was said and done, I had built 143 internal links to the article on \u201cniche websites\u201d and 80 internal links to the article targeting \u201csuccessful niche websites\u201d.<\/p><p>I basically wanted to use this page as a test to see if building that many internal links would be a good or a bad thing. Turns out it\u2019s been a really good thing.<\/p><p>I built every single one of those links with Link Whisper. And the process is as fast as checking 223 boxes and clicking update.<\/p><p>Link Whisper finds the related articles, suggests the sentence, and allows you to change the anchor text. Link Whisper does everything to find the relevant internal linking opportunities on your site.<\/p><p>All you have to do is approve those suggestions.<\/p><p>Even if you don\u2019t use a specific tool to speed up the process to build your internal links, you can still big results from SEO. Here\u2019s a screenshot of the traffic before and after the new internal links to my \u201csuccessful niche websites\u201d example:<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1524 size-full\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image2.png\" alt=\"\" width=\"737\" height=\"481\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image2.png 737w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image2-300x196.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/p><p>Doubling SEO trafficNew Internal Links: Double the SEO Traffic<\/p><p>How\u2019s that for 5 minutes of work?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4879c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4879c62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f1e86b\" data-id=\"0f1e86b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3086d03 elementor-widget elementor-widget-heading\" data-id=\"3086d03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Orphaned Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67bfe3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67bfe3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21a906e\" data-id=\"21a906e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac7cca7 elementor-widget elementor-widget-text-editor\" data-id=\"ac7cca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The easiest opportunities for big gains will come from orphaned content. Orphaned pages are articles on your site that don\u2019t have a single internal link pointing to them and they are the holy grail of internal linking. They\u2019re the lowest possible hanging fruit that is ripe for big gains.<\/p><p>And the most ripe opportunities are those well-researched, well-written, super helpful skyscraper or pillar articles. These are the most important pages on our site and we like to link out from these pages to our money pages (<a href=\"http:\/\/https\/\/geniuslink.com\" data-wplink-url-error=\"true\">where you can use GeniusLink to boost your earnings, track your links, and alert you if a product goes out of stock<\/a>).<\/p><p>We link out from skyscraper posts, but we often don\u2019t link to skyscraper posts. Sometimes we just hit publish and forget; sometimes we don\u2019t remember to link posts when we\u2019re adding new content.<\/p><p>Even on a site with just 20 or 30 articles, it\u2019s super easy to lose track and miss out on some internal links.<\/p><p>Either way, these well-researched, well-written, super helpful posts serve as the perfect starting point for internal links. Adding some incoming internal links helps boost your PageRank to make these articles (and you) even more authoritative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b54a13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b54a13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2899353\" data-id=\"2899353\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9dcfaa elementor-widget elementor-widget-heading\" data-id=\"c9dcfaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Find Orphaned Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fad78a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fad78a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-135f8e4\" data-id=\"135f8e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f74a77 elementor-widget elementor-widget-text-editor\" data-id=\"7f74a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you do a Google search for how to find orphaned pages, you will have to wade through a ton of technical articles. They say, \u201cOh, it\u2019s super easy!\u201d. Just install some plugin, export all your pages, open it all up in excel and compare it to this, and eventually, you\u2019ll find those pages with no links!<\/p><p>That sounds like fun. If your idea of fun is to get 50 consecutive punches to the face.<\/p><p>You can use tools like <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a> (but from what I understand, it\u2019s still a fairly manual process) or <a href=\"http:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> to find orphaned pages.<\/p><p>The two easiest ways I know of to find internal links is to use Yoast SEO and Link Whisper.<\/p><p>Here\u2019s what it looks like in Yoast:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e3a39b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e3a39b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f92077\" data-id=\"0f92077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90fd24d elementor-widget elementor-widget-image\" data-id=\"90fd24d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"176\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/orphaned-content.png\" class=\"attachment-large size-large wp-image-1525\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/orphaned-content.png 600w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/orphaned-content-300x88.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50826e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50826e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-026b9e5\" data-id=\"026b9e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d914a18 elementor-widget elementor-widget-text-editor\" data-id=\"d914a18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You go to your posts, then click \u201corphaned content\u201d, and it will display all the articles with no links. This is definitely very useful.<\/p><p>Once you\u2019ve found these pages, you will have to add internal links to hand. This can be a bit of a pain.<\/p><p>Say you have an article on \u201cbest toaster ovens\u201d that you\u2019ve monetized using Geniuslink. You know this is an orphaned page since you found it using Yoast. Now you need to go through all of your existing articles, find a mention of best toaster ovens, and then add that link.<\/p><p>Awesome. Now as in the case of my screenshot above, I would have to do that for 279 other posts.<\/p><p>No thanks.<\/p><p>But here\u2019s how it looks in Link Whisper:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdbfac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fdbfac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-440e474\" data-id=\"440e474\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ce19c elementor-widget elementor-widget-text-editor\" data-id=\"70ce19c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You can sort the column, \u201cInbound Internal Links\u201d and see any that have 0\u2026that\u2019s your orphaned content. You can also keep scrolling to find articles that only have 1, 2, or 3 links that you want to add more to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c837d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c837d26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4df8cf\" data-id=\"c4df8cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d810f4 elementor-widget elementor-widget-heading\" data-id=\"9d810f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Topical Authority<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa8c1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa8c1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27e2da8\" data-id=\"27e2da8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d135650 elementor-widget elementor-widget-text-editor\" data-id=\"d135650\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google is getting smarter and smarter these days. Content and backlinks are the two most important things, but the third most important ranking factor is called RankBrain.<\/p><p>RankBrain helps Google understand what searches are relevant for a given query. And once Google has found the most relevant searches, they filter for the \u201cbest\u201d.<\/p><p>No one is sure quite how Google does this, but there\u2019s pretty wide consensus that user metrics like bounce rate and time on page play a role.<\/p><p>As a result, it\u2019s important that you learn how to best structure your site for both users and for Google. The truth is that internal links should be useful to both your readers (helping them find related content) and to Google (to help them crawl and understand your site better).<\/p><p>When Google understands your site, we call this<a href=\"https:\/\/www.nichepursuits.com\/topical-authority-seo\/\" target=\"_blank\" rel=\"noopener\"> topical authority<\/a>.<\/p><p>So, the question becomes, how do you truly establish topical authority using internal links?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26bfe2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26bfe2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df492c5\" data-id=\"df492c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d0348c elementor-widget elementor-widget-heading\" data-id=\"5d0348c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Topical Authority? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f8d7d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f8d7d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86921d2\" data-id=\"86921d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd3d63a elementor-widget elementor-widget-text-editor\" data-id=\"dd3d63a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>\u201cA perceived authority over a niche or broad idea set, as opposed to authority over a singular idea or term.\u201d<\/em> \u2013 <a href=\"https:\/\/www.searchenginejournal.com\/topical-authority\/247189\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a><\/p><p>For example, NichePursuits.com might be a perceived authority on Niche Sites and Keyword Research Software because of all the in-depth content I\u2019ve written on the subject.<\/p><p>When I write content on keyword research or keyword research tools, those pieces tend to rank pretty fast. But if I wrote about car mufflers, I might never show up on the first page of Google. Even with a Domain Rating of 70+.<\/p><p>Google understands that my site isn\u2019t about cars and it\u2019s not about mufflers. A site with a lower domain authority could outrank me if they establish topical authority using clusters.<\/p><p>So, what does any of this have to do with internal linking?<\/p><p>Internal linking is how you structure your content clusters and help Google see your topical authority. Here\u2019s a great graphic provided by <a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a> that summarizes the idea pretty well:<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1526\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image3.png\" alt=\"Topic Clusters\" width=\"680\" height=\"390\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image3.png 680w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image3-300x172.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p><p>In a nutshell, you should create \u201cclusters\u201d of content that are all closely related topics.<\/p><p>Here\u2019s how:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c6608f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c6608f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9035fee\" data-id=\"9035fee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6bde28 elementor-widget elementor-widget-heading\" data-id=\"c6bde28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Linking Structure for Topical Authority<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8068e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8068e29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-449ff40\" data-id=\"449ff40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80e8807 elementor-widget elementor-widget-text-editor\" data-id=\"80e8807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Link from your pillar article to other pages in the same category<\/li><li>Link from each or many of these smaller pages back to your pillar article.<\/li><li>External links (backlinks) are still awesome if you can do it \ud83d\ude42<\/li><\/ul><p><br \/>Here\u2019s what this looks like in reality:<\/p><p>On NichePursuits.com, I want to establish my authority on anything keyword research related. As a result, I\u2019ve got a Pillar Keyword Research article here.<\/p><p>Then I\u2019ve got another Pillar article on the Best Keyword Research Tools here. And then \u201cunder\u201d that article I have lots of individual keyword research tools review articles including my SEMrush Review, Long Tail Pro Review, KWfinder Review, and more.<\/p><p>These articles are all linked to and from each other in a nice cluster. As a result, I tend to rank on the first page of Google quickly for these types of keywords. Google understands that I have a lot of expertise in the space due to these topical clusters and internal linking structure.<\/p><p>We can also take a look at another example from one of my niche sites, OwnTheYard.com. One of the areas I wanted to target for that site is backyard games. I want to be an \u201cexpert\u201d, so I started by writing about 106 different Backyard Games.<\/p><p>Then I\u2019ve written dozens of articles specifically on the games or activities mentioned in that pillar article. For example, I have articles on the best croquet set, the best bocce ball sets, best kites, and more.<\/p><p>So, the backyard games article links to each of the individual articles (croquet, bocce, kites). And the croquet, bocce, and kite articles all link back to the backyard games articles.<\/p><p>This strategy is super important for Amazon affiliates. In a sentence, you can use this strategy to rank your money pages faster and better.<\/p><p>Internal links pass PageRank from one article to another. If you can build a big pillar or skyscraper article that is the best on the internet for your topic, it is much easier to build links to that page.<\/p><p>If you show up on Google, people will be glad to link to it without any outreach from you.<\/p><p>But even without links, these big articles show Google that you mean business. You can pass the PageRank from these big info posts to your money posts that have Amazon affiliate links.<\/p><p>Since it\u2019s almost impossible to build links to money pages, you can use this tactic to pass \u201clink juice\u201d to your articles that earn you the most.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0761eb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0761eb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fac80af\" data-id=\"fac80af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b36126e elementor-widget elementor-widget-heading\" data-id=\"b36126e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can Internal Links Improve Page Views and Bounce Rate?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93ee717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93ee717\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e4ea37\" data-id=\"9e4ea37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4fd65e elementor-widget elementor-widget-text-editor\" data-id=\"d4fd65e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, we\u2019ve established pretty well how internal links can help you rank better in Google and help Google see you as a topical authority. Now let\u2019s talk about how internal linking can help your users find more value in your site.<\/p><p>One thing I want is for each article of mine to answer all of a reader\u2019s questions about a topic. But sometimes reading an article will bring up further questions.<\/p><p>For example, one of my viewers might read my article about the best online businesses. This reader is interested in niche websites and wants to learn more. This is the perfect place for an internal link. A link here helps the reader to get to where he\/she wants to go and improves my bounce rate.<\/p><p>If you have links set to open in new tabs (an easy option on Link Whisper), then this improves my time on page too.<\/p><p>Just going off intuition, one relevant internal link is always better than none. And as long as you aren\u2019t being spammy by putting links every few words, more is often better than less.<\/p><p>If there are no links to click, the user has nowhere to go. You might not want internal links on a salespage, but for most content you want people to read more of your articles, not less.<\/p><p>This could be HUGE if you run CPM display ads on your site like AdThrive, Ezoic, or Mediavine to diversify your income. You want as many pageviews as possible because you make more money.<\/p><p>Even if you aren\u2019t running ads, it\u2019s never a bad thing if your readers want to read more of your articles. This builds your trustworthiness in their eyes and means they\u2019re more likely to take action and buy what you\u2019re recommending.<\/p><p>So, one way to increase pageviews is to clearly add more internal links.<\/p><p>Here\u2019s how I know:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1351f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1351f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28bd470\" data-id=\"28bd470\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c44fec elementor-widget elementor-widget-heading\" data-id=\"7c44fec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improved Page Views and Lower Bounce Rate<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7efe44d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7efe44d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6b8d98\" data-id=\"c6b8d98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b234520 elementor-widget elementor-widget-text-editor\" data-id=\"b234520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hand in hand with more pageviews is a lower bounce rate. If someone visits a second page on your site, that means they didn\u2019t bounce back to Google. Many people believe this is a metric that Google uses \u2013 lower bounce rate.<\/p><p>Nailing down everything that can improve bounce rate can and should be its own article. However, I want to take a look at how new internal links improve bounce rate. In full disclosure, the 2 articles discussed were updated with more content as well as new internal links added.<\/p><p>The first article is my Best Niche Markets example. This article saw it\u2019s bounce rate improve by 8.53% after adding more internal links and updating the content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d85ab2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d85ab2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd3581\" data-id=\"9bd3581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0e10a elementor-widget elementor-widget-image\" data-id=\"3d0e10a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"691\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image8-1.png\" class=\"attachment-large size-large wp-image-1527\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image8-1.png 768w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/image8-1-300x270.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edfda30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edfda30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d47508\" data-id=\"1d47508\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d75f3ed elementor-widget elementor-widget-text-editor\" data-id=\"d75f3ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One interesting thing to notice is that this article has a lower time on page. Why is that?<\/p><p>It\u2019s hard to say with 100% certainty, but I\u2019m confident it\u2019s because we added several new affiliate links to the article at the same time we added internal links. In short, users are leaving for the right reasons \ud83d\ude09<\/p><p>Another article we\u2019ve seen these massive boosts happen on is the article on how to build a niche website that we saw ranking well earlier on.<\/p><p>Pageviews are up, average time on page us up, and bounce rate is down.<\/p><p>Overall, a full case study still needs to be done to see the true impact that internal links in an article can have on increased site pageviews and lower bounce rate. However, the logic is clear, if readers have the opportunity to click through to read other content, they are more likely to do so.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fedddb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fedddb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cf82d6\" data-id=\"6cf82d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae4c0f1 elementor-widget elementor-widget-heading\" data-id=\"ae4c0f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b91fbc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b91fbc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0af7983\" data-id=\"0af7983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9dd1d0 elementor-widget elementor-widget-text-editor\" data-id=\"c9dd1d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Internal linking can provide an easy win for your Amazon affiliate site. It\u2019s a lot easier than prospecting for backlinks but still has an enormous effect.<\/p><p>As mentioned before, you can do the internal linking process by hand, but it\u2019s a bit slow. I made the tool Link Whisper to help build easy, fast, and relevant internal links for Amazon affiliate sites powered by Geniuslink.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Organic search traffic is the name of the game for 99% of Amazon affiliate sites. And for many of these sites, there are two areas that get a lot of emphasis: Keyword research and building links. Don\u2019t get me wrong; there\u2019s no doubt about it that content and backlinks are the two most important ranking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[39,32,35],"tags":[],"ppma_author":[55],"class_list":["post-1515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-affiliate-marketing","category-content-creation","author-spencer-haws"],"authors":[{"term_id":55,"user_id":0,"is_guest":1,"slug":"spencer-haws","display_name":"Spencer Haws","avatar_url":{"url":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/spencer-haws.jpeg","url2x":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/09\/spencer-haws.jpeg"},"first_name":"","last_name":"","user_url":"https:\/\/geniuslink.com\/blog\/author\/spencer-haws\/","facebook":"","twitter":"","instagram":"","linkedin":"","description":"Spencer Haws is a blogger, podcaster, and software entrepreneur over at NichePursuits.com.  He recently created a WordPress plugin that makes internal linking smarter and faster at LinkWhisper.com. When Spencer is not building niche sites or starting a new software projects, he enjoys running long distances and spending time with his wife and 4 children."}],"_links":{"self":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/comments?post=1515"}],"version-history":[{"count":0,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/1515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media\/1516"}],"wp:attachment":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media?parent=1515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/categories?post=1515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/tags?post=1515"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}