{"id":1543,"date":"2023-10-13T00:09:13","date_gmt":"2023-10-13T00:09:13","guid":{"rendered":"https:\/\/geniuslink.com\/blog\/?p=1543"},"modified":"2023-11-14T16:13:00","modified_gmt":"2023-11-14T16:13:00","slug":"under-or-over-performing-epc-conversion-rates","status":"publish","type":"post","link":"https:\/\/geniuslink.com\/blog\/under-or-over-performing-epc-conversion-rates\/","title":{"rendered":"Under or Overperforming\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1543\" class=\"elementor elementor-1543\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff325ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff325ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b31ec96\" data-id=\"b31ec96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ab8887 elementor-widget elementor-widget-text-editor\" data-id=\"8ab8887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>You probably track your affiliate commissions like a hawk. You likely know exactly what affiliate programs you are using and what they are paying.<\/p><p>And while you might have an idea of how your earnings change over time, do you know how your earnings per click and conversion rates stack up against others? If you\u2019re anything like many creators we work with, the answer is probably not.<\/p><p>We see lots of blogs talking about specific affiliate programs, we\u2019ve even written a number of them ourselves, but these blogs all too often are about what<strong> you could earn<\/strong>, not how much creators and publishers <strong>are actually earning<\/strong>.<\/p><p>We also see many creators humbly share how much in affiliate revenue they are generating, but this is often \u201call up,\u201d and minimal context included, so it often looks like a flex instead of a learning opportunity.<\/p><p>In our relentless pursuit to be good citizens of our industry, we wanted to shed some light on how some of the various affiliate programs that we use actually perform. We are doing this NOT so you can stack them up against each other (though that will inevitably happen) and NOT to encourage you to pick one program over the other.<\/p><p>Rather <strong>our goal is to provide transparency in our results in hopes it can provide clear guidance on if you are under or overperforming<\/strong>. If we can help you also identify additional programs to include with your future efforts then that is icing on the cake.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9706a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9706a5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e8f542\" data-id=\"9e8f542\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ccd86a elementor-widget elementor-widget-image\" data-id=\"5ccd86a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Comparing-1024x576.png\" class=\"attachment-large size-large wp-image-1544\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Comparing-1024x576.png 1024w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Comparing-300x169.png 300w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Comparing-768x432.png 768w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Comparing-1536x864.png 1536w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Comparing.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9afc90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9afc90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60e4cfa\" data-id=\"60e4cfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dde334 elementor-widget elementor-widget-text-editor\" data-id=\"6dde334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In our unique position, we were able to pull data from <a href=\"https:\/\/kit.co\/\" target=\"_blank\" rel=\"noopener\">Kit<\/a>, our platform that helps creators most effectively monetize their links by sharing the products they love.<\/p><p>We grabbed commission data for Q1 of this year \u2014 January through March 2022 \u2014 which includes over 400K* clicks representing about $40K* in commissions from more than 40 affiliate programs (17 Amazon Associates programs and +20 other name brand affiliate programs).<\/p><p>Commission data came from various dashboards (e.g., Associates Central, Impact, Partnerize, Sovrn Commerce, etc.), while clicks data came from our in-house tracking (except for programs run through Sovrn Commerce where we used their click data). The benefit of using click data through Geniuslink for all applicable programs is that it normalizes nuances in how each platform counts clicks.<\/p><p>*Quick note that collectively, Kit helps creators make millions of dollars in commissions; we are only looking at our portion of the earnings \u2014 see more about how Kit earns commissions.<\/p><p>Before diving into the data\u2026<\/p><ul><li><strong>Please note that the best programs for your niche or audience might not be the ones we found paid out the highest or converted the best<\/strong>. These numbers are for our community of creators on Kit, which skew toward content creators, influencers, and YouTubers.<\/li><li><strong>Context always matters<\/strong>, and you know your audience best! If your niche and audience are similar to our creators, you should be able to use this as a guide as you experiment with the best programs to maximize your earnings.<\/li><li><strong>Take it all with a grain of salt!<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c94d6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c94d6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbac368\" data-id=\"fbac368\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dccd245 elementor-widget elementor-widget-text-editor\" data-id=\"dccd245\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ultimately, the best affiliate programs for monetizing your audience are simply the ones that correspond with the stores your audience will buy from. A huge commission rate on no sales means\u2026 zilch and back to ramen for dinner every night.<\/p><p>We can do better than that!<\/p><p>We\u2019ve also found that adopting a multi-retailer approach <a href=\"https:\/\/geniuslink.com\/blog\/how-to-earn-more-affiliate-revenue-on-youtube-with-choice-pages\/\">is much more effective<\/a> than putting \u201call your eggs in the single basket,\u201d e.g., focusing on a single affiliate program. Instead of swapping out one affiliate program for another, just use both! We tested tens of thousands of links with over a dozen clients while developing our <a href=\"https:\/\/geniuslink.com\/choice-pages\">Choice Pages<\/a> feature and found that using a multi-retailer approach more than doubled conversion rates and total commissions! Here in 2022, <a href=\"https:\/\/geniuslink.com\/blog\/google-gets-behind-multi-retailer-affiliate-marketing\/\">it\u2019s just industry best practice<\/a>.<\/p><p>Enough table-setting.<\/p><p>What does the data say?!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eb83ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eb83ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ab292d\" data-id=\"9ab292d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9282e0c elementor-widget elementor-widget-heading\" data-id=\"9282e0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Comparing Conversion Rates\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51079c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51079c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-555cf43\" data-id=\"555cf43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13be886 elementor-widget elementor-widget-text-editor\" data-id=\"13be886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon is our undisputed conversion rate king, and it\u2019s not even close.<br \/>Recall that conversion rate is sales (or an \u201caction\u201d as reported by some dashboards) divided by clicks.<\/p><p>Across all the affiliate programs we looked at, the average conversion rate was 2.3%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f8d63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f8d63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee399d6\" data-id=\"ee399d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf42867 elementor-widget elementor-widget-image\" data-id=\"cf42867\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Avg-conv-1024x576.png\" class=\"attachment-large size-large wp-image-1545\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Avg-conv-1024x576.png 1024w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Avg-conv-300x169.png 300w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Avg-conv-768x432.png 768w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Avg-conv-1536x864.png 1536w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/Avg-conv.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bac9da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bac9da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a3ac8f\" data-id=\"6a3ac8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d08f5 elementor-widget elementor-widget-text-editor\" data-id=\"23d08f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon.com (11.1%) converts 3x higher than the next highest program (Apple Services) and nearly 5x better than the average.<\/p><p>That\u2019s huge!<\/p><p>And if we look at the average conversion rate of all of Amazon\u2019s 17 digital storefronts* \u2014 we\u2019ll call this \u201cAmazon (all)\u201d \u2014 across the world, it also performs well! Amazon (all) converted at 6.7%, nearly twice as high as Apple Services and nearly three times as high as the average conversion rate.<\/p><p>* Note that Amazon has 21 independent and regional storefronts and operates 19 public affiliate programs; Kit is not a member of all the programs.<\/p><p>This illustrates an excellent point: <strong>good geo-targeting is essential for high conversion rates<\/strong> (Geniuslink, the technology behind empowering the affiliate links on Kit, is the market leader in geo-targeting, and Amazon and Apple Services were the first two programs we focused our expertise on). If link localization, aka geo-targeting, didn\u2019t exist, then Amazon (all) conversion rates would be about 3.6% (roughly half of what they are with geo-targeting). This point is at the core of why we, Geniuslink, exist, and we\u2019ve written extensively about the importance of geo-targeting links.<\/p><p><strong>Why the ranges?<\/strong> We discuss in depth below but the ranges were our compromise to give you as transparent of data as possible for benchmarking while still protecting what some affiliate programs might consider confidential information. While we don\u2019t necessarily agree with them it\u2019s important that we all have a good working relationship and if you want to see data like this on a regular basis it\u2019s important we don\u2019t get Kit kicked out of the relevant affiliate programs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b0b4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1b0b4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59a4d89\" data-id=\"59a4d89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f56ca elementor-widget elementor-widget-heading\" data-id=\"e5f56ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Affiliate Program Conversion Rates\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f972684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f972684\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42eb74e\" data-id=\"42eb74e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-710bc8d elementor-widget elementor-widget-text-editor\" data-id=\"710bc8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here is how the rest of the conversion rates of the affiliate programs we are tracking look:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ddb54c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ddb54c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36e9b40\" data-id=\"36e9b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-603cda1 elementor-widget elementor-widget-text-editor\" data-id=\"603cda1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table class=\"c25\"><tbody><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17\">Program<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17\">Conversion Rate<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">10% to 20%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon (all)<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">5% to 10%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Apple Services<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">2% to 5%<\/span><\/p><\/td><\/tr><tr class=\"c38\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">B&amp;H Photo Video<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">2% to 5%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Target<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">2% to 5%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Macy&#8217;s<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">1% to 2%<\/span><\/p><\/td><\/tr><tr class=\"c12\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Adorama<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.5% to 1%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">BassPro Shops<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.5% to 1%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Book Depository<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.5% to 1%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">iHerb<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.5% to 1%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Moment<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.5% to 1%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Backcountry.com<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.0% to 0.5%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">BestBuy<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.0% to 0.5%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Dick&#8217;s<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.0% to 0.5%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Newegg<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.0% to 0.5%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c14\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Wordery<\/span><\/p><\/td><td class=\"c16\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">0.0% to 0.5%<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc84e51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc84e51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59d59d6\" data-id=\"59d59d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb10de2 elementor-widget elementor-widget-text-editor\" data-id=\"cb10de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Note that in looking at conversion rates we are strictly looking at affiliate programs where a conversion represents a sale, not a click. As a result, we had to pull out a number of the programs that we leveraged through Sovrn Commerce due to the common practice among sub-affiliate networks to layer in Cost Per Click campaigns and thus exploding the Conversion Rate.<\/p><p>For example, the claimed conversion rate, via Sovrn Commerce, for Wayfair was 98%, Sweetwater at 95%, and Walmart at 92%! While we love what the inclusion of CPC does for the total earnings and is reflected in our EPC deep dive below, we didn\u2019t think it was fair to include these in our conversion rate deep dive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeb0f95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eeb0f95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-395a7e3\" data-id=\"395a7e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2801b9b elementor-widget elementor-widget-heading\" data-id=\"2801b9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion Rates Across Amazon<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c98182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c98182\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2925bb9\" data-id=\"2925bb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2921200 elementor-widget elementor-widget-text-editor\" data-id=\"2921200\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here is how Kit\u2019s conversion rates across the 17 Amazon Associates programs look:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec070d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec070d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83b18cb\" data-id=\"83b18cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fb190a elementor-widget elementor-widget-image\" data-id=\"3fb190a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/AmazonAssociatesConversion-1024x576.png\" class=\"attachment-large size-large wp-image-1546\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/AmazonAssociatesConversion-1024x576.png 1024w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/AmazonAssociatesConversion-300x169.png 300w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/AmazonAssociatesConversion-768x432.png 768w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/AmazonAssociatesConversion-1536x864.png 1536w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/AmazonAssociatesConversion.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-656874d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"656874d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c504b5\" data-id=\"8c504b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7690956 elementor-widget elementor-widget-text-editor\" data-id=\"7690956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And, broken down into a table:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8696480 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8696480\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005ce8c\" data-id=\"005ce8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90267bb elementor-widget elementor-widget-text-editor\" data-id=\"90267bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table class=\"c25\"><tbody><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17\">Program<\/span><\/p><\/td><td class=\"c6\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17 c33\">Conversion Rate<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">11.1022%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.ca<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">7.9552%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.co.jp<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">6.2143%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.de<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">5.9402%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.fr<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">5.2724%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com.au<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">5.2014%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.ae<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">4.5777%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.co.uk<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">4.2469%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.es<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">3.5145%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.se<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">3.3997%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com.mx<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">3.1700%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.nl<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">2.7994%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.it<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">2.6136%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.sa<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">2.3114%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.sg<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">2.2923%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.pl<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">0.9990%<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c7\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com.br<\/span><\/p><\/td><td class=\"c5\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">0.8331%<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3426bdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3426bdd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d499f4\" data-id=\"4d499f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23fafcc elementor-widget elementor-widget-text-editor\" data-id=\"23fafcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Why the radical difference between Amazon.com and Amazon.com.br?<\/p><p>Great question!<\/p><p>While we don\u2019t have a definitive answer, we think it relates to a variety of factors, including\u2026<\/p><ul><li>How mature the storefront is (the Brazil, Poland, Singapore, and Saudi Arabia storefronts were introduced relatively recently compared to US, Canada, Japan, and German ones).<\/li><li>The size of the product catalog of each storefront.<\/li><li>The market share and e-commerce competitors that exist in that region.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96ff115 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96ff115\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d25ecd\" data-id=\"0d25ecd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4624de6 elementor-widget elementor-widget-heading\" data-id=\"4624de6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Earnings Per Click\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df9cd45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9cd45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c487d8a\" data-id=\"c487d8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af1fa1 elementor-widget elementor-widget-text-editor\" data-id=\"3af1fa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s move to the next key metric, the actual payout from different programs.<\/p><p>We like to track earnings, not as a whole, but with the Earnings Per Click (EPC) metric, as it normalizes total commissions earned across clicks and inherently reflects commission rates, conversion rates, average cart sizes, and other key factors.<\/p><p>The EPC metric allows you to rank your highest-paying programs to your lower-paying programs regardless of the click volume each sees. It\u2019s also how a small YouTuber can benchmark itself against a more established one.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b9f7dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b9f7dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81db8f9\" data-id=\"81db8f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff3f4ec elementor-widget elementor-widget-image\" data-id=\"ff3f4ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/epcs-1024x576.png\" class=\"attachment-large size-large wp-image-1547\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/epcs-1024x576.png 1024w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/epcs-300x169.png 300w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/epcs-768x432.png 768w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/epcs-1536x864.png 1536w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/epcs.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-380a83f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"380a83f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-055aecc\" data-id=\"055aecc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c66a2 elementor-widget elementor-widget-text-editor\" data-id=\"49c66a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLet\u2019s dig in on a few:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-affb22a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"affb22a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f3afd0\" data-id=\"8f3afd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-609af3b elementor-widget elementor-widget-heading\" data-id=\"609af3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wayfair<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac46d5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac46d5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a54360\" data-id=\"1a54360\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-673e5ef elementor-widget elementor-widget-text-editor\" data-id=\"673e5ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Wayfair sits at the top of the list at over a dollar EPC, nearly 3X the payout of the next best program! However, there are a couple of unique things about our measure of Wayfair that should be noted.<\/p><p>First, Wayfair has a relatively low click count during Q1, so their EPC could decrease (or increase) with a larger sample. Second, Kit monetizes Wayfair through Sovrn Commerce, so it appears we are earning not only from CPA (affiliate) but also CPC (cost per click), which leads to the incredibly high conversion rate (each click appears to be paid out on).<\/p><p>Traditionally CPC programs are a bit more fleeting while CPA programs are more secure, so this EPC may be very different in six to 12 months. Finally, Wayfair\u2019s product catalog is chock full of higher-cost items, so it\u2019s not too surprising that clicks and sales would also payout higher.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12fe49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e12fe49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44d5924\" data-id=\"44d5924\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76d5d0e elementor-widget elementor-widget-heading\" data-id=\"76d5d0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moment <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cf3013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cf3013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d14476f\" data-id=\"d14476f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5089e8 elementor-widget elementor-widget-text-editor\" data-id=\"e5089e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Coming in nearly 3X higher than the next affiliate program (Amazon.com), we attribute Moment\u2019s second-place status as the only program between $0.25 and $0.50 EPC to how well they manage their affiliate program and the unique setup of their store. ShopMoment.com is unique in that they make and sell their products, have a smaller and more curated catalog than, say B&amp;H and certainly Amazon, that consists of highly coveted gear, and finally, they also sell services (\u201cexperiences\u201d related to their products as well). Moment is a fairly new affiliate program, and it will be interesting to see where they go. It is also important to note that Moment also had a relatively low relative click count in our Q1 sample set.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a3de87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a3de87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-646c0e6\" data-id=\"646c0e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e016bde elementor-widget elementor-widget-heading\" data-id=\"e016bde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon.com<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d782d0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d782d0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02d15cf\" data-id=\"02d15cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af7a121 elementor-widget elementor-widget-text-editor\" data-id=\"af7a121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Even though it\u2019s in a group with five other programs we can say that Amazon.com rounds out the top three. We believe this starts with the Amazon brand having <a href=\"https:\/\/www.statista.com\/statistics\/304940\/amazon-prime-us-age-distribution\/\" target=\"_blank\" rel=\"noopener\">high loyalty<\/a> (blame Prime\u2019s dominance), <a href=\"https:\/\/morningconsult.com\/most-trusted-brands-2020\/\" target=\"_blank\" rel=\"noopener\">significant trust<\/a>, a <a href=\"https:\/\/www.bigcommerce.com\/blog\/amazon-statistics\/\" target=\"_blank\" rel=\"noopener\">massive product catalog<\/a>, and the biggest market share in the US (<a href=\"https:\/\/www.insiderintelligence.com\/content\/amazon-us-ecommerce-market\" target=\"_blank\" rel=\"noopener\">Emarketer claims that Amazon accounts for 40% US Ecommerce market share)<\/a>. Further, their affiliate program is incredibly simple to use through decades of subtle refinement. Amazon\u2019s affiliate program also allows for \u201cHalo commissions\u201d &#8212; affiliates can earn from sales on any product sold, not just the specific product being recommended. Amazon\u2019s incredibly high conversion rates, as mentioned above, and large product catalog plus huge market share help drive this overall performance.<br \/>Note that good geo-targeting is essential for high EPC rates as well as conversion rates. If link localization \/ geo-targeting didn\u2019t exist then our calculations for Amazon might include all the clicks, across all their programs, but only the Amazon.com commissions (as sales to consumers in other parts of the world would be at a significantly lower conversion rate which is one of the major reasons that Amazon spends billions creating new storefronts around the world). To keep the math simple, if we assume that the conversion rate for international customers is zero, then EPC would be $0.0495 (roughly half of what they are with geo-targeting!).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cda68d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cda68d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de8752a\" data-id=\"de8752a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba7174 elementor-widget elementor-widget-text-editor\" data-id=\"3ba7174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table class=\"c25\"><tbody><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17\">Program<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17\">EPC<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Wayfair*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$1.00 to $2.00<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Moment<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.25 to $0.50<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c23 c17\"><a class=\"c15\" href=\"https:\/\/www.google.com\/url?q=http:\/\/amazon.com\/&amp;sa=D&amp;source=editors&amp;ust=1697147782672139&amp;usg=AOvVaw1dxBsQPtv6JQyTeiOlpi-w\" target=\"_blank\" rel=\"noopener\">Amazon.com<\/a><\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.10 to $0.25<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">B&amp;H Photo Video<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.10 to $0.25<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">BassPro Shops<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.10 to $0.25<\/span><\/p><\/td><\/tr><tr class=\"c34\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Gamestop*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.10 to $0.25<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Kohl&#8217;s*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.10 to $0.25<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Sweetwater*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.10 to $0.25<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Adorama<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.05 to $0.10<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon (all)<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.05 to $0.10<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Book Depository<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.05 to $0.10<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">eBay*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.05 to $0.10<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Macy&#8217;s<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.05 to $0.10<\/span><\/p><\/td><\/tr><tr class=\"c32\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Target<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.05 to $0.10<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Walmart*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.05 to $0.10<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">AliExpress*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.01 to $0.05<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Apple Services<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.01 to $0.05<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Banggood*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.01 to $0.05<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">BestBuy<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.01 to $0.05<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">iHerb<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.01 to $0.05<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Lowes*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.01 to $0.05<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Others*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.01 to $0.05<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Backcountry.com<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.00 to $0.01<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Bloomingdales*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.00 to $0.01<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Dick&#8217;s<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.00 to $0.01<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Newegg<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.00 to $0.01<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Thomann*<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.00 to $0.01<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c18\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Wordery<\/span><\/p><\/td><td class=\"c2\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">$0.00 to $0.01<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83634ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83634ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ede4fc5\" data-id=\"ede4fc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e19bda elementor-widget elementor-widget-text-editor\" data-id=\"5e19bda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>* The asterisks after a name designates that Kit monetized the store via Sovrn Commerce and affiliate commissions may be augmented with a pay out per click instead of solely per sale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e90e3fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e90e3fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-510d44d\" data-id=\"510d44d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c55f1 elementor-widget elementor-widget-heading\" data-id=\"25c55f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon (all) \n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9f896 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9f896\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89dde09\" data-id=\"89dde09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c30ab0c elementor-widget elementor-widget-text-editor\" data-id=\"c30ab0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Collectively, calculated as an average across all 17 of the Amazon Associates programs that we measured, we saw that Amazon ranked 9th for total payout per click at $0.0959. Digging in a bit deeper here, we see that Amazon (all) amongst its Amazon peers sits fourth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c71ab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c71ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee2e263\" data-id=\"ee2e263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecda6e4 elementor-widget elementor-widget-image\" data-id=\"ecda6e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/EPC-1024x576.png\" class=\"attachment-large size-large wp-image-1548\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/EPC-1024x576.png 1024w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/EPC-300x169.png 300w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/EPC-768x432.png 768w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/EPC-1536x864.png 1536w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/10\/EPC.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ccf3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38ccf3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c06eaf\" data-id=\"3c06eaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594b93e elementor-widget elementor-widget-text-editor\" data-id=\"594b93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In case you are scheming to maximize earnings, It\u2019s important to note here that it would be inadvisable to take all the clicks from countries that map to the Amazon affiliate programs that fall below a certain threshold and send them to Amazon.ca, Amazon.com, or Amazon.com.au.<\/p><p>This, unfortunately, will reduce your conversion and EPC rates as a whole. It\u2019s the geo-targeting of clicks and sending shoppers to a local Amazon storefront that is optimized for them with the local language, currency, and fast and affordable shipping, that allows for the awesome conversion rate and relatively high EPCs that Amazon\u2019s Associate program can offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4dbcd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4dbcd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a98878\" data-id=\"8a98878\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a71260b elementor-widget elementor-widget-text-editor\" data-id=\"a71260b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table class=\"c25\"><tbody><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17\">Program<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c11 c17\">EPC<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.ca<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.1703<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.1514<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com.au<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.1191<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon (all)<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0959<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.nl<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0953<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.se<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0828<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com.mx<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0807<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.ae<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0742<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.fr<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0685<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.sg<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0576<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.de<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0537<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.co.jp<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0512<\/span><\/p><\/td><\/tr><tr class=\"c12\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon (non-geo targeted)<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0495<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.sa<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0423<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.co.uk<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0393<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.es<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0314<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.it<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0272<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.pl<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0231<\/span><\/p><\/td><\/tr><tr class=\"c0\"><td class=\"c3\" colspan=\"1\" rowspan=\"1\"><p class=\"c8\"><span class=\"c4\">Amazon.com.br<\/span><\/p><\/td><td class=\"c27\" colspan=\"1\" rowspan=\"1\"><p class=\"c13\"><span class=\"c4\">$0.0109<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c08303a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c08303a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc70abd\" data-id=\"cc70abd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae73c2 elementor-widget elementor-widget-heading\" data-id=\"5ae73c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Are You Ranking?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a35eea1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a35eea1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ad0614\" data-id=\"9ad0614\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5523eb2 elementor-widget elementor-widget-text-editor\" data-id=\"5523eb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Understanding your conversion rates and EPC is table stakes in the affiliate space. What we are sharing here is aimed at helping creators compare apples-to-apples across affiliate programs, to help them think strategically about how they are performing, and finally, about which programs might be a good addition to their overall strategy.<\/p><p>If you find that you are focusing on using Amazon\u2019s affiliate program solely and happen to be underperforming compared to our numbers, we\u2019d recommend you give your audience the option to purchase from niche programs that complement your Amazon links.<\/p><p>Relatively niche affiliate programs like B&amp;H Photo &amp; Video, Wayfair, and Moment show either strong conversion rates or EPCs, and even if these aren\u2019t the main affiliate programs, you can use this to your advantage with a multi-retailer approach to not only boost your conversion rates but the amount you take home each month. (<a href=\"https:\/\/geniuslink.com\/choice-pages\">See the \u201cChoice Effect\u201d!<\/a>)<\/p><p><strong>We\u2019d love for you to leave us an (anonymous) comment below sharing which affiliate programs you use and where your EPC or Conversion rates sit for the first quarter of the year.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95b1132 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95b1132\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db837fa\" data-id=\"db837fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b0177 elementor-widget elementor-widget-heading\" data-id=\"d8b0177\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Side Note: Not for everyone\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49f936d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49f936d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f35ee0f\" data-id=\"f35ee0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eee32af elementor-widget elementor-widget-text-editor\" data-id=\"eee32af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We found it really surprising that not all affiliate programs liked to be included in analyses like these.<\/p><p>Maybe we shouldn\u2019t have been too surprised, but unfortunately, a few better-performing programs politely asked that we not include them in our analysis (and thus were removed to the detriment of this article).<\/p><p>We do believe that it\u2019s important to note that most of the results we\u2019ve shared are \u201cderivative\u201d works as they combine our proprietary click counts in calculating both the EPC and Conversion Rates (again, except for when we monetized a program through Sovrn Commerce).<\/p><p>Because of this, we believe we are not violating one of Amazon\u2019s Operating Agreement Policies stating that anything from their Associates Central Dashboard is considered confidential and not to be shared publicly. As a result we were inclined to leave the specific numbers for Amazon\u2019s EPC and Conversion Rates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You probably track your affiliate commissions like a hawk. You likely know exactly what affiliate programs you are using and what they are paying. And while you might have an idea of how your earnings change over time, do you know how your earnings per click and conversion rates stack up against others? If you\u2019re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,34,37],"tags":[],"ppma_author":[46],"class_list":["post-1543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-amazon","category-programs","author-jesse-lakes"],"authors":[{"term_id":46,"user_id":0,"is_guest":1,"slug":"jesse-lakes","display_name":"Jesse Lakes","avatar_url":{"url":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/bio-jl-a.jpeg","url2x":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/bio-jl-a.jpeg"},"first_name":"","last_name":"","user_url":"https:\/\/geniuslink.com\/blog\/author\/jesse-lakes\/","facebook":"","twitter":"","instagram":"","linkedin":"","description":"Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader. Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant, a skate\/snowboard shop, was a professional student, and then became the first Global Manager at Apple for the iTunes Affiliate Program."}],"_links":{"self":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":0,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/1543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media\/1549"}],"wp:attachment":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media?parent=1543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/categories?post=1543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/tags?post=1543"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}