{"id":2506,"date":"2026-06-11T12:46:33","date_gmt":"2026-06-11T12:46:33","guid":{"rendered":"https:\/\/geniuslink.com\/blog\/?p=2506"},"modified":"2026-06-11T12:46:34","modified_gmt":"2026-06-11T12:46:34","slug":"create-affiliate-shop-page","status":"publish","type":"post","link":"https:\/\/geniuslink.com\/blog\/create-affiliate-shop-page\/","title":{"rendered":"How to Create an Affiliate Shop Page That Sells Itself"},"content":{"rendered":"\n
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Creating a centralized affiliate shop page transforms scattered product recommendations into a powerful revenue engine. Instead of burying affiliate links throughout blog posts, a dedicated shop page curates your best recommendations in one trusted destination. This approach delivers triple benefits: improved user experience, stronger search engine optimization (SEO) signals, and higher conversion rates.<\/p>\n\n\n\n

The numbers tell a compelling story. Global affiliate marketing spend reached $14.3 billion<\/a> in 2023 and hit $15.7 billion by 2024. Smart affiliates recognize that optimizing every touchpoint, especially a centralized store, captures more of this growing opportunity. Your shop page becomes the hub where browsers transform into buyers.<\/p>\n\n\n\n

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This guide walks through building a self-sustaining affiliate shop page using Geniuslink’s proven tools and strategies. You’ll discover how Choice Pages<\/a> multiply earnings, why branded domains boost click-through rates, and how retargeting pixels recapture lost visitors. These aren’t theoretical concepts. They’re battle-tested tactics that successful affiliates use to build shops that essentially sell themselves.<\/p>\n\n\n\n

Affiliate Shop Page Fundamentals<\/strong><\/h2>\n\n\n\n

An affiliate hub serves as your digital storefront, organizing recommended products into logical categories that match how your audience thinks and shops. Unlike traditional ecommerce, your shop page curates products from multiple retailers while maintaining a cohesive brand experience. This centralized approach transforms random product mentions into a strategic buying journey.<\/p>\n\n\n\n

The power lies in product curation. Rather than overwhelming visitors with every possible option, you select products that genuinely solve problems for your specific audience. A camping enthusiast’s shop page might feature tested gear organized by activity, such as backpacking essentials, car-camping comforts, and winter-survival tools. Each category guides browsers deeper into their specific interests.<\/p>\n\n\n\n

Search engines reward this organized structure. A well-architected shop page creates natural SEO benefits through internal linking, keyword-rich category pages, and longer visitor engagement. Google sees visitors spending time browsing multiple products as a quality signal. Your shop page becomes an SEO asset rather than just a conversion tool.<\/p>\n\n\n\n

Trust signals elevate your shop above generic affiliate sites. Professional product photography, authentic descriptions, and clear organization tell visitors you’re a legitimate resource. When browsers see a thoughtfully designed shop with transparent affiliate disclosures and multiple retailer options, trust signals multiply. They recognize you as a curator, not just a commission chaser.<\/p>\n\n\n\n

The Business Case: Why a Centralized Shop Page Outperforms Scattered Links<\/strong><\/h2>\n\n\n\n

Data reveals the revenue impact of centralization. Affiliates using dedicated shop pages report higher earnings per click (EPC) compared to scattered link strategies. The reason is behavioral: when visitors land on a curated shop, they’re already in buying mode. They browse multiple products, increasing the likelihood of finding something they want to purchase.<\/p>\n\n\n\n

Offering multiple retailers through each product link addresses a critical friction point. Research shows 78% of shoppers<\/a> comparison-shop before buying. A centralized shop with retailer choices satisfies this behavior instantly. Instead of losing visitors to Google Shopping, you keep them in your ecosystem while they evaluate options.<\/p>\n\n\n\n

Customer convenience drives conversion rates higher. Visitors bookmark shop pages, return for gift ideas, and share them with friends. This behavior pattern doesn’t occur with individual blog posts that contain random affiliate links. Your shop becomes a destination, not just a pass-through.<\/p>\n\n\n\n

The compound effect on revenue growth surprises many affiliates. Initial traffic to the shop page might seem modest, but repeat visitors and word-of-mouth recommendations can drive exponential growth. Add retargeting campaigns to recapture browsers, and affiliate commissions can double or triple within months. The investment in the shop page pays dividends far beyond the initial setup effort.<\/p>\n\n\n\n

Step-by-Step Build Guide<\/strong><\/h2>\n\n\n\n

Plan Your Shop’s Structure & Taxonomy<\/strong><\/h3>\n\n\n\n

Start by mapping product categories that align with your audience’s mental models. If you run a home cooking blog, categories might include “Essential Tools,” “Time-Saving Gadgets,” and “Baking Must-Haves.” Each category should contain 5-15 carefully selected products to avoid overwhelming browsers while providing meaningful choice.<\/p>\n\n\n\n

Your navigation menu architecture determines findability. Place your shop link prominently in the main navigation, using clear labels like “Shop” or “Recommended Gear.” Consider adding a secondary menu within the shop page itself, allowing visitors to jump between categories without scrolling endlessly.<\/p>\n\n\n\n

Internal linking strategy amplifies your shop’s effectiveness. Link to your shop from relevant blog posts with contextual anchors like “See our tested kitchen tools” rather than generic “click here” text. Create reciprocal links from shop product descriptions back to detailed review posts, building a web of related content.<\/p>\n\n\n\n

The silo structure keeps categories focused and SEO-friendly. Each category page should target a specific keyword cluster while maintaining clear boundaries. Your “Baking Must-Haves” section targets baking-related searches without diluting into general cooking terms. This focused approach helps search engines understand and rank each section appropriately.<\/p>\n\n\n\n

Set Up a Branded Domain & Hosting Environment<\/strong><\/h3>\n\n\n\n

A custom short link domain transforms trust metrics overnight. Instead of generic shortened URLs, links like “shop.yourbrand.com” or “get.yoursitename.com” signal legitimacy. Studies confirm that branded URLs generate<\/a> up to 39% higher click-through rates across all channels, from social media to email campaigns.<\/p>\n\n\n\n

Configuring Domain Name System (DNS) settings requires careful attention but isn’t complex. Most domain registrars provide simple CNAME record templates. Point your custom domain to Geniuslink’s servers, and they handle the heavy lifting. The technical setup typically takes under an hour but delivers permanent trust benefits.<\/p>\n\n\n\n

Never skip the Secure Sockets Layer (SSL) certificate installation. Modern browsers flag non-HTTPS sites as insecure, instantly reducing trust. Geniuslink includes SSL support for custom domains, ensuring that the green padlock appears on every link. This security signal matters more each year as browsers tighten standards and users become more security-conscious.<\/p>\n\n\n\n

Test your branded domain thoroughly before launching. Click links from various devices and browsers. Verify that affiliate tracking fires correctly and that geo-targeting works for international visitors. A properly configured branded domain becomes your competitive advantage, distinguishing professional affiliates from hobbyists using generic short links.<\/p>\n\n\n\n

Design for Trust-First UI\/UX<\/strong><\/h3>\n\n\n\n
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Your hero banner sets expectations instantly. Skip generic stock photos in favor of authentic imagery that represents your brand and niche. A concise tagline like “Chef-Tested Kitchen Tools That Actually Work” tells visitors exactly what they’ll find. Include a brief explanation of your curation process to establish authority.<\/p>\n\n\n\n

Product imagery quality directly impacts conversion rates. Use consistent image sizes and backgrounds across all products. When possible, include multiple angles or lifestyle shots showing products in use. Geniuslink’s Choice Pages can pull product images automatically, but adding your own authentic photos builds additional trust.<\/p>\n\n\n\n

Mobile responsive design isn’t optional when over 60%<\/a> of affiliate clicks come from mobile devices. Test your shop page extensively on smartphones and tablets. Ensure product grids reflow naturally, text remains readable without zooming, and buttons are thumb-friendly. Mobile optimization often determines whether browsers become buyers.<\/p>\n\n\n\n

Don’t overlook accessibility features. Add alt text to all images, ensure sufficient color contrast, and test keyboard navigation. These improvements help users with disabilities while also boosting SEO. Page speed optimization through image compression and clean code keeps impatient mobile users engaged. Every second of load time matters for conversion rates.<\/p>\n\n\n\n

Build Product Listings with Geniuslink Choice Pages<\/strong><\/h3>\n\n\n\n
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Geniuslink Choice Pages<\/a> revolutionize how affiliates present products. Instead of forcing visitors to a single retailer, these elegant landing pages display multiple retailers for each product. Your camping stove recommendation might include options from Amazon, REI, Walmart, and Bass Pro Shops, allowing shoppers to choose their preferred store.<\/p>\n\n\n\n

Creating a Choice Page takes minutes. Start with a single Amazon link or product name, and Geniuslink automatically generates the page framework. Add your selected retailers, customize the appearance to match your brand, and receive a short link like “yourbrand.geni.us\/campstove”. This single link replaces multiple affiliate URLs while keeping compliance simple.<\/p>\n\n\n\n

The impact on earnings surprises even experienced affiliates. Geniuslink data shows Choice Pages can double or even quadruple effective earnings per click compared to single-retailer links. One user reported their affiliate commissions increased by over 2.6x after implementing Choice Pages. This isn’t a marginal improvement, but it’s a transformative one.<\/p>\n\n\n\n

Comparison shopping behavior drives these results. When visitors see multiple trusted retailers with different prices or shipping options, they’re more likely to complete a purchase. The Choice Page satisfies their comparison instinct instantly, preventing them from leaving to search elsewhere. You capture sales that would otherwise disappear.<\/p>\n\n\n\n

Choice Pages also solves compliance requirements. Amazon’s terms prohibit showing multiple storefront links for the same product. With Choice Pages, you display one smart link that leads to a page with options. This approach maintains compliance while maximizing revenue opportunities. Add clear Federal Trade Commission (FTC) disclosures to your Choice Pages, and affiliate link management becomes surprisingly simple.<\/p>\n\n\n\n

Integrate Tracking Pixels & Retargeting Workflows<\/strong><\/h3>\n\n\n\n

Installing a Facebook Pixel on your shop page unlocks powerful retargeting capabilities. Since most visitors leave<\/a> without purchasing, pixel-based retargeting becomes your secret weapon. The code placement takes minutes but enables months of automated follow-up marketing.<\/p>\n\n\n\n

Google Ads remarketing tags work similarly, building audiences of shop browsers for display and search campaigns. Layer both platforms for maximum reach. When someone browses your camping gear recommendations, they’ll see targeted ads for those exact products across Facebook, Instagram, and Google’s display network.<\/p>\n\n\n\n

Audience segmentation multiplies retargeting effectiveness. Create separate audiences for visitors who viewed specific categories, spent over 30 seconds browsing, or clicked through to retailer sites. A visitor who browses winter gear receives different follow-up ads than someone interested in summer camping equipment.<\/p>\n\n\n\n

Design your abandoned visitor retargeting campaigns strategically. Start with gentle reminders showing the products they viewed. Progress to special offers or alternative recommendations if they don’t convert. The key is maintaining helpfulness rather than appearing pushy. Well-executed retargeting can double your shop page conversion rates.<\/p>\n\n\n\n

Time your retargeting sequences based on buying cycles. Kitchen gadget browsers might purchase within days, while expensive outdoor gear buyers need weeks of consideration. Adjust your campaign duration and frequency accordingly. This patience, combined with strategic messaging, turns abandoned browsers into eventual buyers.<\/p>\n\n\n\n

Refresh Retailers by EPC & Ongoing Optimization Routine<\/strong><\/h3>\n\n\n\n

Monthly earnings per click analysis reveals which retailers deserve top placement. Geniuslink’s performance dashboard breaks down exactly how each retailer performs for every product. If Target suddenly offers better commissions than Amazon for kitchen items, your data will show it clearly.<\/p>\n\n\n\n

Reordering retailers based on performance may seem simple, but it can significantly impact revenue. Place the highest-EPC retailer first on each Choice Page. During holiday and tent pole sales events, a retailer offering special discounts might temporarily jump to the top spot. These dynamic adjustments ensure you’re always presenting the most profitable option prominently.<\/p>\n\n\n\n

Implement systematic A\/B testing beyond just retailer orders. Test different Choice Page layouts, button colors, and promotional messages. Small tweaks can generate a significant revenue lift. <\/p>\n\n\n\n

Document your optimization routine to ensure consistency. Schedule monthly reviews of EPC data, quarterly refreshes of product selections, and seasonal updates for promotional periods. This disciplined approach transforms random tinkering into strategic improvement. Your shop page evolves continuously rather than stagnating.<\/p>\n\n\n\n

Automate Link Management & Geo-Localization<\/strong><\/h3>\n\n\n\n

Geniuslink’s link health monitoring prevents revenue leakage from broken or outdated links. The system continuously checks every URL in your shop, alerting you when products go out of stock or pages move. This automated broken link checker saves hours of manual verification while protecting your commissions.<\/p>\n\n\n\n

For WordPress users, the Amazon Link Engine plugin automates site-wide link optimization. Install once, and every Amazon link on your site automatically converts to a geo-targeted Geniuslink URL. A visitor from the UK clicks your link and lands on Amazon.co.uk with your UK affiliate tag attached. No manual country-specific links required.<\/p>\n\n\n\n

Understanding international affiliate programs unlocks global revenue. Your US-focused shop page might attract significant traffic from Canada, the UK, or Australia. Without geo-localization, these visitors see US prices and shipping costs, reducing conversions. Geniuslink automatically routes them to their local Amazon or retailer site through mobile deep linking<\/a>, which ensures mobile users land directly in the appropriate retailer’s app if installed.<\/p>\n\n\n\n

The automation extends beyond geography. Set default affiliate IDs for each program, configure link behavior rules through Geniuslink’s link management platform<\/a>, and establish fallback options. Once configured, your entire link ecosystem runs autonomously. You focus on creating content and driving traffic while Geniuslink handles the technical complexity of global monetization.<\/p>\n\n\n\n

Ensure FTC & Amazon Compliance<\/strong><\/h3>\n\n\n\n

Clear affiliate disclosure is a legal requirement and also builds trust. Place a prominent disclosure at the top of your shop page stating, “As an Amazon Associate, I earn from qualifying purchases.” Go beyond minimum requirements by explaining how affiliate relationships help you maintain free content. Transparency converts skeptics into supporters.<\/p>\n\n\n\n

Following legal guidelines protects your business in the long term. The FTC requires disclosures to be “clear and conspicuous,” meaning visitors shouldn’t need to hunt for them. Avoid tiny footer text or buried disclaimers. Make your affiliate relationship obvious and frame it positively as supporting your content creation.<\/p>\n\n\n\n

Amazon Associates policy contains specific requirements that many affiliates miss. Never incentivize clicks with contests or rewards. Don’t promise discounts that don’t exist. Avoid making medical claims about products. Geniuslink Choice Pages<\/a> help maintain compliance by presenting one link per product rather than multiple conflicting URLs.<\/p>\n\n\n\n

Consider cookie duration when selecting affiliate programs. Amazon’s 24-hour cookie window means quick purchase decisions, while other retailers offer 30-90-day windows. Also understand how affiliate attribution works. Some coupon extensions and cashback tools can overwrite affiliate tracking cookies at checkout, potentially redirecting commission credit away from the original referrer.<\/p>\n\n\n\n

Promotion & Traffic-Generation Strategies<\/strong><\/h2>\n\n\n\n

Your email newsletter provides the most direct path to shop page traffic. Feature a “Product of the Week” section linking to specific Choice Pages. Share seasonal collections like “Summer Grilling Essentials” that showcase multiple shop items. Email subscribers already trust you, making them prime shop page visitors.<\/p>\n\n\n\n

Social media promotion requires platform-specific approaches. Instagram Stories with product stickers, Pinterest boards organizing your recommendations, and YouTube community posts featuring shop highlights all drive qualified traffic. Use your branded short links consistently across platforms to build link recognition.<\/p>\n\n\n\n

Influencer outreach amplifies your shop’s reach when done strategically. Partner with micro-influencers in your niche who genuinely use products you recommend. Provide them with tagged Geniuslink URLs to track performance. Their authentic endorsements drive high-converting traffic to your shop page.<\/p>\n\n\n\n

SEO content marketing creates sustainable shop page traffic. Write detailed buying guides that link to relevant shop categories. Create comparison posts that reference multiple products from your shop. Build resource pages that naturally incorporate shop recommendations. This content strategy drives organic traffic while building topical authority.<\/p>\n\n\n\n

Measuring Success & Iterating for Compounding Growth<\/strong><\/h2>\n\n\n\n
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Your analytics dashboard tells the complete performance story. Track metrics beyond basic traffic: pages per session, time on site, and return visitor rates indicate shop page engagement. Geniuslink’s detailed analytics reveal which products drive revenue and which need replacement.<\/p>\n\n\n\n

Effective key performance indicator (KPI) tracking focuses on actionable metrics. Monitor EPC trends by category, conversion rates by traffic source, and revenue per visitor over time. Set specific targets like “increase average order value by 20%” rather than vague goals. This precision drives meaningful optimization decisions.<\/p>\n\n\n\n

Map your complete conversion funnel from traffic source through purchase. Identify where visitors drop off and test improvements at each stage. Maybe your category pages need better descriptions, or your Choice Pages load too slowly. Systematic funnel optimization compounds small improvements into major revenue gains.<\/p>\n\n\n\n

Calculate true return on investment (ROI) reporting by factoring in all costs and time investment. Include hosting, tools, content creation, and promotion expenses. Shop pages typically become profitable within 3-6 months and continue generating passive income for years. This long-term view justifies the upfront investment.<\/p>\n\n\n\n

Common Pitfalls to Avoid<\/strong><\/h2>\n\n\n\n

Broken affiliate links reduce revenue without warning. Even one broken link can cost hundreds in lost commissions monthly. Implement Geniuslink’s automated link health monitoring and schedule manual spot-checks. Test purchase flows quarterly to ensure tracking works correctly.<\/p>\n\n\n\n

Featuring outdated products frustrates visitors and damages trust. When that popular gadget gets discontinued, remove it immediately. Set calendar reminders to review product availability, especially for seasonal items. Nothing damages credibility faster than recommending products visitors can’t actually buy.<\/p>\n\n\n\n

Thin content on product pages signals low quality to both visitors and search engines. Write genuine, helpful descriptions for each featured item. Share personal experience, highlight specific benefits, and address common concerns. Rich product content improves SEO while building buyer confidence.<\/p>\n\n\n\n

Slow load time becomes increasingly critical as attention spans shrink. Optimize all images, minimize plugin usage, and choose quality hosting. Test your shop page speed regularly using Google’s tools. Every second of improvement translates to higher conversion rates and better search rankings.<\/p>\n\n\n\n

Advanced Tactics for Scaling Your Affiliate Shop<\/strong><\/h2>\n\n\n\n

Implementing dynamic product feeds automates inventory updates and pricing changes. Connect your shop to merchant product feeds through available Application Programming Interfaces (APIs) or third-party services. This automation ensures your recommendations stay current without manual intervention, especially valuable for large product catalogs.<\/p>\n\n\n\n

AI recommendation engines analyze visitor behavior to suggest relevant products. Tools that track browsing patterns and purchase history can dynamically adjust what products appear for each visitor. This personalization significantly increases average order values and repeat purchases.<\/p>\n\n\n\n

Consider headless commerce architecture for ultimate flexibility and speed. Separating your shop’s frontend from backend systems enables lightning-fast page loads and seamless omnichannel experiences. While technically complex, this approach positions your affiliate shop for long-term scalability.<\/p>\n\n\n\n

Strategic API integrations expand functionality without rebuilding from scratch. Connect your shop to email marketing platforms for abandoned browse campaigns. Integrate with analytics tools for deeper insights. Link to inventory management systems for real-time stock updates. These integrations transform a simple shop page into a sophisticated selling system.<\/p>\n\n\n\n

Conclusion & Action Plan<\/strong><\/h2>\n\n\n\n

Building an affiliate shop page that sells itself requires strategic planning and the right tools. Start with a clear structure, implement Geniuslink Choice Pages for maximum revenue, and maintain disciplined optimization routines. The combination of trusted branding, multiple retailer options, and smart retargeting creates a self-reinforcing growth cycle.<\/p>\n\n\n\n

Your next steps are clear: map your product categories, secure a branded domain, and begin building Choice Pages for your top recommendations. Implement affiliate shop best practices from day one: proper disclosure, mobile optimization, and comprehensive tracking. These fundamentals determine long-term success.<\/p>\n\n\n\n

Focus on continuous improvement rather than perfection at launch. Start with 10-20 carefully selected products, measure their performance, and expand based on data. This iterative approach lets you maximize revenue while learning what resonates with your specific audience. Your shop page becomes smarter and more profitable with each optimization cycle.<\/p>\n\n\n\n

Ready to turn your blog into a revenue-generating storefront? Thank you for reading! The links in this article may earn commissions on qualifying purchases, which helps support this site. Start your free 14-day Geniuslink trial<\/a> now and watch your earnings multiply.<\/p>\n\n\n\n

Download our exclusive 25-page “Affiliate Shop Optimization Checklist” and get a step-by-step workbook, swipe files, and template dashboards. Enter your email to unlock instant access.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating a centralized affiliate shop page transforms scattered product recommendations into a powerful revenue engine. Instead of burying affiliate links throughout blog posts, a dedicated shop page curates your best recommendations in one trusted destination. This approach delivers triple benefits: improved user experience, stronger search engine optimization (SEO) signals, and higher conversion rates. The numbers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[],"ppma_author":[46],"class_list":["post-2506","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","author-jesse-lakes"],"authors":[{"term_id":46,"user_id":0,"is_guest":1,"slug":"jesse-lakes","display_name":"Jesse Lakes","avatar_url":{"url":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/bio-jl-a.jpeg","url2x":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/07\/bio-jl-a.jpeg"},"first_name":"","last_name":"","user_url":"https:\/\/geniuslink.com\/blog\/author\/jesse-lakes\/","facebook":"","twitter":"","instagram":"","linkedin":"","description":"Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader. Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant, a skate\/snowboard shop, was a professional student, and then became the first Global Manager at Apple for the iTunes Affiliate Program."}],"_links":{"self":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/2506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/comments?post=2506"}],"version-history":[{"count":0,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/2506\/revisions"}],"wp:attachment":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media?parent=2506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/categories?post=2506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/tags?post=2506"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}