{"id":742,"date":"2023-07-17T15:34:39","date_gmt":"2023-07-17T15:34:39","guid":{"rendered":"https:\/\/geniuslink.com\/blog\/?p=742"},"modified":"2023-08-17T19:25:18","modified_gmt":"2023-08-17T19:25:18","slug":"email-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/geniuslink.com\/blog\/email-affiliate-marketing\/","title":{"rendered":"What is affiliate email marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"742\" class=\"elementor elementor-742\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c6a9da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c6a9da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb505bc\" data-id=\"bb505bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95d3868 elementor-widget elementor-widget-global elementor-global-1455 elementor-widget-theme-post-featured-image\" data-id=\"95d3868\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"359\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/AffiliateEmailMarketing.png\" class=\"attachment-large size-large wp-image-746\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/AffiliateEmailMarketing.png 638w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/AffiliateEmailMarketing-300x169.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc1891 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fc1891\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b9f5af\" data-id=\"0b9f5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8d3b85 elementor-widget elementor-widget-text-editor\" data-id=\"c8d3b85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>At its core, affiliate email marketing is simply taking two successful tactics and marrying them to create a sum that\u2019s greater than its parts.<\/p><p>By thoughtfully working in emails that include affiliate links into your existing email marketing mix you can boost revenue while providing value and building trust with your audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aca6d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aca6d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6179358\" data-id=\"6179358\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f6db5 elementor-widget elementor-widget-heading\" data-id=\"71f6db5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why is email a great place for affiliate marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d81eb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d81eb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1df61dd\" data-id=\"1df61dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-224e55f elementor-widget elementor-widget-text-editor\" data-id=\"224e55f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You own the channel. You\u2019re not subject to algorithm changes hurting your ability to reach your audience or the platform\u2019s popularity falling off a cliff (ahem, Myspace).<\/p><p>These aren\u2019t cold leads. Every email on your list has voluntarily opted-in to receive your communications. Every person in your email list may not be a die-hard lifetime customer, but they\u2019re all people that have taken an interest in what you offer. You can quantify this somewhat \u2014\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Hubspot estimates<\/a>\u00a0email marketing returns around $40 for every $1 spent \u2014 but broadly you can\u2019t overstate how valuable this is.<\/p><p>And email fits with the affiliate model. Affiliate marketing at its core is about trust and building relationships. Successful affiliate marketers only promote the products and services they truly believe in (and ideally use themselves). In the same way, successful email marketing is built on providing value to a highly targeted group of people that believe you can help them in some way.<\/p><p>Together, both tactics have the same focus on trust and relationship-building. Remember, the revenue potential is not in the size of your email list. It\u2019s in the strength of the relationship built with that list.<\/p><p>Provide value, don\u2019t sell.<\/p><p>Keep that mindset in your head as we go into the steps to creating your affiliate email marketing program, because it\u2019s crucial. Trust and strong relationships are built when you understand your audience, their needs, wants, fears, hopes, and you provide advice and solutions based on your expertise.<\/p><p>No matter the niche, that will lead to more long-term success than splashy sales tactics every time.<\/p><p>Let\u2019s dive into turning all of this into reality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0bf0e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0bf0e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c54a868\" data-id=\"c54a868\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7859bfc elementor-widget elementor-widget-heading\" data-id=\"7859bfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be yourself before anything else<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a383ec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a383ec6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5634cd1\" data-id=\"5634cd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8b88d3 elementor-widget elementor-widget-text-editor\" data-id=\"a8b88d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This first piece of advice is more mindset than tactical.<\/p><p>Be authentic. Tell stories that matter to your specific audience. Put yourself in their shoes and try to create communications that make their lives better or easier in some way. Some audiences prefer you to lead with facts and figures, though most would rather hear a compelling story.<\/p><p>Don\u2019t be afraid to share your mistakes. Be honest and unbiased, tell things like they are. Encourage people to reach with questions or advice for ways you can improve by providing an email that they can use to get in touch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6241840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6241840\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9da8daa\" data-id=\"9da8daa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0863387 elementor-widget elementor-widget-heading\" data-id=\"0863387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to build an email list\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86b42ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86b42ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a83d98\" data-id=\"4a83d98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c44bec elementor-widget elementor-widget-text-editor\" data-id=\"5c44bec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Honestly, the problem for most people is building an email list large enough to make affiliate marketing viable.<\/p><p>So how do the best build large and engaged email lists?<\/p><p>They understand it takes time. They aren\u2019t afraid to work hard at it, they treat it like a long-term investment, and they let the small wins accumulate over time.<\/p><p>If you approach it with the mindset of a long-term investment, that naturally leads you to providing your list with value. People don\u2019t stick around for clickbait, they signed up for your list because they expected some kind of value from it. And they\u2019ll only stick around because you meet that expectation.<\/p><p>If you search \u201chow to build an email list\u201d you\u2019ll be bombarded with tactics: display the email signup form with a scroll bar! Hit \u2018em with a pop-up CTA when they enter your site or when they go to leave! Gamify the whole whole works with one of the wheel-of-fortune discount code things! And so on.<\/p><p>I\u2019m not saying these can\u2019t be valuable. But so many people lose the forest for the trees. These tactics aren\u2019t the special sauce you provide. They are in service of that thing.<\/p><p>So before you chase the latest shiny tactic to capture attention, ask yourself \u2014 is there a reason your audience isn\u2019t paying attention in the first place?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0a36e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0a36e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e29b80\" data-id=\"8e29b80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c87b962 elementor-widget elementor-widget-heading\" data-id=\"c87b962\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing the right email marketing software\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5ef290 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5ef290\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f58bf\" data-id=\"20f58bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57363a3 elementor-widget elementor-widget-text-editor\" data-id=\"57363a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are dozens of email marketing tools, each focusing on some combination of features in this space. Some are expensive with all the bells and whistles, but require coding skills to fully utilize. Some don\u2019t allow affiliate links. Others cater to creatives looking for a tool accessible to non-programmers. The nuances go on and on.<\/p><p>Here at Geniuslink we use Convertkit, which we love and adore. It fits our needs perfectly.<\/p><p>To streamline choosing the right provider for your needs, here are six aspects to pay the most attention to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-576beb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"576beb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8774cd0\" data-id=\"8774cd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3dc63f elementor-widget elementor-widget-heading\" data-id=\"c3dc63f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Does the provider allow affiliate links? And if so, are there any nuances that I need to know?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ead40c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ead40c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-344ae53\" data-id=\"344ae53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff31a03 elementor-widget elementor-widget-text-editor\" data-id=\"ff31a03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Constant Contact, for instance, does not allow affiliate links. MailChimp, on the other hand,\u00a0<a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">allows affiliate links but not affiliate marketing<\/a>. Which is confusing, to say the least, but really just means that you can use affiliate links that are relevant to your audience and in line with your brand, but you cannot use MailChimp to promote any ol\u2019 brand via affiliate marketing.<\/p><p>Take the time up front to understand what your desired platform allows and prohibits; it\u2019ll save you a headache in the future. ConvertKit, AWeber, GetResponse, SendInBlue, MailChimp, and Drip are some specific providers that explicitly do allow affiliate links.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9c52b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9c52b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f8b929\" data-id=\"1f8b929\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81dc369 elementor-widget elementor-widget-heading\" data-id=\"81dc369\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Segmentation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e71b6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e71b6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f394e4\" data-id=\"8f394e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b05940d elementor-widget elementor-widget-text-editor\" data-id=\"b05940d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You absolutely need the ability to develop targeted campaigns. Ideally go with a platform that allows you to segment based on actual customer behavior in addition to demographics and preferences.\u00a0<a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">Mailchimp ran a 2017 study<\/a>\u00a0across about 2,000 users sending emails to over 9 million recipients, and they found segmentation is definitely worth the effort:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-739f3c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"739f3c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20e34bc\" data-id=\"20e34bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ae0a72 elementor-widget elementor-widget-image\" data-id=\"1ae0a72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"546\" height=\"411\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/mailchimp-study.png\" class=\"attachment-large size-large wp-image-744\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/mailchimp-study.png 546w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/mailchimp-study-300x226.png 300w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fc66be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fc66be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6491226\" data-id=\"6491226\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6291592 elementor-widget elementor-widget-text-editor\" data-id=\"6291592\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pretty compelling to me. Also pay attention to how your platform handles segmentation! They all approach it slightly differently, so stay successful by staying compliant with your platform.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfbddc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfbddc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9a71ee\" data-id=\"a9a71ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f375ebe elementor-widget elementor-widget-heading\" data-id=\"f375ebe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Personalization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cecf47c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cecf47c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4fe4fb\" data-id=\"e4fe4fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac1fd7c elementor-widget elementor-widget-text-editor\" data-id=\"ac1fd7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Personalization is the most-used tactic by email marketers to increase engagement rates, according to Hubspot. And according to a study by Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened. Give any prospective platform a trial run to make sure their interface for customizing and personalizing emails aligns with your skill level and expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8034266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8034266\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a8fe8e\" data-id=\"5a8fe8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ad085 elementor-widget elementor-widget-heading\" data-id=\"d7ad085\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Total capacity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df31cb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df31cb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72190af\" data-id=\"72190af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b27e8e1 elementor-widget elementor-widget-text-editor\" data-id=\"b27e8e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you have a large email list you\u2019ll need software that offers the option for sending bulk emails. And make sure you understand the pricing models for the platforms you\u2019re interested in as each provider will have slightly different offerings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26fe0ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26fe0ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a7e18\" data-id=\"50a7e18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97724d9 elementor-widget elementor-widget-heading\" data-id=\"97724d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Tracking and reporting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-703fae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"703fae7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da34387\" data-id=\"da34387\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ddd13b elementor-widget elementor-widget-text-editor\" data-id=\"9ddd13b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make sure the analytics and reporting tools in a platform align with the goals you\u2019ve set for your email marketing. EmailOctopus, for instance, does not offer segmentation. So if you\u2019re looking to segment your audience and compare &amp; contrast different metrics for each segment, this platform will not work for your needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-470fb98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"470fb98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa31b0e\" data-id=\"aa31b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a208c5e elementor-widget elementor-widget-heading\" data-id=\"a208c5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Platform-specific affiliate program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5212a62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5212a62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d3cab7\" data-id=\"4d3cab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c9669f elementor-widget elementor-widget-text-editor\" data-id=\"7c9669f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All of the most reputable email marketing platforms offer their own affiliate programs. If you\u2019ve found a platform that works for your own email marketing, there\u2019s a chance that information is valuable for your audience as well and you\u2019ll also want to include affiliate links for the email platform itself.<\/p><p>This nuance makes sense for some niches like SEO experts; their audience is probably curious what tools a digital expert uses and how she uses them. But for an affiliate marketer focused on cooking recipes? The connection isn\u2019t as clear, but again depending on the audience and the affiliate marketer, receiving commissions from the email platform could be valuable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7ae28a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7ae28a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd77ca\" data-id=\"bdd77ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08c1730 elementor-widget elementor-widget-heading\" data-id=\"08c1730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which types of affiliate links work best with email marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4025fef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4025fef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d834312\" data-id=\"d834312\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c378bf6 elementor-widget elementor-widget-heading\" data-id=\"c378bf6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Profitable<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c006b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c006b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-831ddad\" data-id=\"831ddad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c929c7e elementor-widget elementor-widget-text-editor\" data-id=\"c929c7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make sure there is enough potential commission revenue in the links you share to make your effort worthwhile. Let\u2019s be honest \u2014 average click through rates for email are not great, so you\u2019re going to have to send lots out for that small percentage to click through and then an even smaller percentage to actually complete a purchase using your affiliate link.<\/p><p>Let\u2019s say you\u2019re focused on selling health &amp; wellness products and you want to include Amazon Affiliates links* for vitamin supplements in your email campaigns. The average CTR for the vitamins &amp; supplements industry is 1.62%,<a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">\u00a0one of the lowest<\/a>\u00a0of the industries Mailchimp tracks, and the Amazon commission for that industry is\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/amazon-com-affiliate-commission-rates-a-historical-guide\/#health\" data-wpel-link=\"internal\">also quite low<\/a>\u00a0\u2014 only 1%. So let\u2019s say you hypothetically earn 1% on a $20 supplement, or 20 cents, and you estimate it will take $100 worth of your time to manage these links over a year. You\u2019ll need 500 people to make a purchase in order to break even. Depending on your audience and reach, that could be a tall order.<\/p><p>Compare that with an average CTR of 3.03% and an\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/amazon-com-affiliate-commission-rates-a-historical-guide\/#kitchen\" data-wpel-link=\"internal\">Amazon commission of 4.5%<\/a>\u00a0if you are linking to kitchen items, and you can see how the revenue potential for the two scenarios are quite different. You\u2019re in a niche with a stronger CTR, and hypothetically earning 4.5% commission on a $200 blender is much more attractive. Let\u2019s say it will take the same amount of time to manage these links as the supplements example, but here you\u2019ll need only 12 people to make a purchase over that year in order to break even.<\/p><p>The payment structures for affiliate programs aren\u2019t quite this simple, but you get the idea. Affiliate links for some products and services are better worth your time.<\/p><p><strong>*<\/strong>\u00a0\u2013 Just to clarify, you\u2019re actually not allowed to use Amazon affiliate links in your emails. Make sure you read our post about getting\u00a0<a href=\"https:\/\/geniuslink.com\/blog\/amazon-associates-guide-to-getting-account-banned\/\" data-wpel-link=\"internal\">your account banned<\/a>. A lot of affiliate email marketers will link back to their own site, content or a landing page, from which potential buyers can click through to their preferred retailers. Our\u00a0<a href=\"https:\/\/geniuslink.com\/choice-pages\" data-wpel-link=\"external\">Choice Pages<\/a>\u00a0are a quick and easy way to do this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcd5db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcd5db7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c41385\" data-id=\"5c41385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b58f10 elementor-widget elementor-widget-heading\" data-id=\"1b58f10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Relevant<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9579788 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9579788\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc9b86e\" data-id=\"fc9b86e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0dc14 elementor-widget elementor-widget-text-editor\" data-id=\"ab0dc14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Please, resist the temptation to include affiliate links outside your niche. It goes back to the earlier sections on mindset and authenticity.<\/p><p>If people sign up for your email list because you provide top-notch insight on video games, affiliate links for running shoes will feel tone-deaf at best and scammy at worst.<\/p><p>People will be quick to unsubscribe.<\/p><p>As you consider what to promote, always go back to the value you provide your list and don\u2019t abuse that trust.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f973ad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f973ad1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e854752\" data-id=\"e854752\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2487cc elementor-widget elementor-widget-heading\" data-id=\"b2487cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evergreen<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac9439e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac9439e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10ae2b2\" data-id=\"10ae2b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fddc3e7 elementor-widget elementor-widget-text-editor\" data-id=\"fddc3e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For email campaigns where you want to minimize the amount of ongoing updates and small tweaks, your affiliate links should be for things that are fairly unchanging over time. Sometimes this is less of a concern \u2014 like with emails focused on short-term promotions or holidays. But for a series of emails onboarding new leads, that\u2019s probably not something you want to have to keep going back and updating.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d5aaba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d5aaba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9454782\" data-id=\"9454782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39f0e6a elementor-widget elementor-widget-heading\" data-id=\"39f0e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to launch your campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a84c645 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a84c645\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af83407\" data-id=\"af83407\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58103f1 elementor-widget elementor-widget-text-editor\" data-id=\"58103f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Okay, you\u2019ve got your mindset straight, chosen an email marketing platform, and double-checked that including affiliate links in your email marketing is a good investment for your specific business.<\/p><p>Now it\u2019s time to actually launch your campaign.<\/p><p>There are generally two ways to add affiliate links to your email marketing: sprinkle them into existing emails in your campaign, or add new emails to the mix specifically focused on affiliate marketing. Or do some of both!<\/p><p>The important thing to remember is to add value, and this applies doubly to affiliate-focused emails or content.<\/p><p>You\u2019re adding a new third party to the relationship between you and your subscriber. Make sure you place a ton of emphasis on education in order to give the affiliate links credibility and the appropriate context. How did you personally find the link valuable? What value does it add to the niche you usually talk about? Does it provide a concrete solution to one of your audience\u2019s problems?<\/p><p>Building relationships &amp; educating your audience beats promoting any day.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-546cd7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"546cd7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a37b10\" data-id=\"8a37b10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37711cc elementor-widget elementor-widget-heading\" data-id=\"37711cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final tips for success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f12d251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f12d251\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96b024a\" data-id=\"96b024a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b17aa elementor-widget elementor-widget-text-editor\" data-id=\"f4b17aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Know what is acceptable with your platforms and programs<br \/>You should definitely know the terms of service for both your affiliate program(s) and your email marketing platform.<\/p><p>For instance, the Amazon Affiliate program does not allow you to use their links in email marketing. The most common way to get around this is by including a link to your website or social media instead, and using affiliate links on those platforms. We\u2019ve written the bible on about how to avoid getting banned from the Amazon Affiliates program (not including Amazon affiliate links in email is topic #2 in that article).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743a840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743a840\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cccbfe9\" data-id=\"cccbfe9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-884350d elementor-widget elementor-widget-heading\" data-id=\"884350d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be brief and tactful<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b55cf78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b55cf78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae4b0f2\" data-id=\"ae4b0f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-091dc18 elementor-widget elementor-widget-text-editor\" data-id=\"091dc18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Do you know the ideal length of marketing email content is<a href=\"https:\/\/blog.hubspot.com\/sales\/ideal-length-sales-email#:~:text=Data%20suggests%20the%20ideal%20length,short%20and%20under%20200%20words.\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">\u00a0200 to 300 words<\/a>? And the rule of thumb is to share one affiliate link in the beginning and another towards the end?<\/p><p>Good tidbits to keep in mind, but remember that you know your audience best. If you have a hunch that longer content would be good or that including more links is actually better for a certain email, go for it! Test, track, and iterate should be your new favorite mantra.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdad3da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdad3da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fa59a5\" data-id=\"9fa59a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e5de74 elementor-widget elementor-widget-heading\" data-id=\"0e5de74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s your \u201cfrom\u201d name?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdcb1ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdcb1ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ae466c\" data-id=\"5ae466c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c681cc4 elementor-widget elementor-widget-text-editor\" data-id=\"c681cc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make sure the name your subscribers see in the \u201cfrom\u201d column is the same one they saw when they signed up. It doesn\u2019t matter how optimized your subject line is and how amazingly you\u2019ve presented your affiliate links in the email, if people don\u2019t recognize where the email is coming from you\u2019re dead in the water.<\/p><p>The sender name should be clear and intuitive. In our case, \u201cGeniuslink\u201d works; \u201cGL Insights\u201d wouldn\u2019t be nearly as strong.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18764bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18764bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85b02eb\" data-id=\"85b02eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62034f elementor-widget elementor-widget-image\" data-id=\"f62034f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"744\" height=\"172\" src=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/CleanShot-2022-02-28-at-11.55.03.png\" class=\"attachment-large size-large wp-image-745\" alt=\"\" srcset=\"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/CleanShot-2022-02-28-at-11.55.03.png 744w, https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/06\/CleanShot-2022-02-28-at-11.55.03-300x69.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d1f9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4d1f9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-017a94f\" data-id=\"017a94f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a89433 elementor-widget elementor-widget-heading\" data-id=\"6a89433\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pop quiz: which one of these doesn\u2019t fit with the others?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e13f1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e13f1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ef7ee1\" data-id=\"3ef7ee1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18f58c8 elementor-widget elementor-widget-heading\" data-id=\"18f58c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep comms open<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c523c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c523c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6abc2eb\" data-id=\"6abc2eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1666344 elementor-widget elementor-widget-text-editor\" data-id=\"1666344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The \u201cReply to\u201d email address is a valuable opportunity for your customers to communicate. Coca-Cola probably wants something like no-reply@cocacola.com, but for the rest of us that are not a multi-billion-dollar corporation it makes more sense to keep this communications channel open. Why not? It\u2019s another opportunity to learn from your customers. Your reply email address should be simple and branded to you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80910eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80910eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d03f61\" data-id=\"9d03f61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78f2f5f elementor-widget elementor-widget-heading\" data-id=\"78f2f5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A\/B test\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2df2b8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2df2b8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7d8bf6\" data-id=\"e7d8bf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-356f5d0 elementor-widget elementor-widget-text-editor\" data-id=\"356f5d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A\/B testing is a method of comparing two or more versions of a webpage, link, or app against each other to get insight on which one performs better. Each A\/B testing link is an experiment where variants of a page are shown to users at random, and you can then run different analyses to determine which performs better for your specific conversion goal.<\/p><p>It\u2019s table stakes for modern digital marketing, and we\u2019ve written extensively on different A\/B testing best practices \u2014 like an\u00a0introduction to <a href=\"https:\/\/geniuslink.com\/blog\/ab-test-affiliate-links\/\">A\/B testing<\/a>, testing\u00a0Amazon Affiliate links, and testing\u00a0social posts\u2019 content and timing.<\/p><p>Currently, there are two link management services providing links with A\/B testing capabilities: BudURL, and yours truly here at\u00a0<a href=\"https:\/\/geniuslink.com\/\" data-wpel-link=\"external\">Geniuslink<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66e0244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66e0244\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ccd481\" data-id=\"5ccd481\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ec0f8 elementor-widget elementor-widget-heading\" data-id=\"b6ec0f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clean your email list<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419474e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"419474e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af7c64b\" data-id=\"af7c64b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d724ee elementor-widget elementor-widget-text-editor\" data-id=\"0d724ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hubspot finds that nearly\u00a0<a href=\"https:\/\/www.hubspot.com\/database-decay?_ga=2.250582277.2096535637.1564061950-651819347.1554889946\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">a quarter of email addresses<\/a>\u00a0become invalid each year. As your email list grows the chances of these invalid emails getting included in the list increases as well. Some come from people providing bad addresses on purpose, but a lot is just natural turnover, corporate emails that get deactivated when people leave the company or simply people changing their personal email.<\/p><p>Making sure your list consists of only valid emails helps your deliverability rate and reputation as a sender. Depending on your industry and size of your list, you might\u00a0<a href=\"https:\/\/snov.io\/blog\/email-verification-explained\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"external\">consider using an email verification tool<\/a>\u00a0or other manual methods to verify your list every couple of months.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acfe2e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acfe2e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-640feb8\" data-id=\"640feb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98c9961 elementor-widget elementor-widget-heading\" data-id=\"98c9961\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Include an autoresponder\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db97b8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db97b8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96b335a\" data-id=\"96b335a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9889e3a elementor-widget elementor-widget-text-editor\" data-id=\"9889e3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These are just automated emails sent out when a certain action happens, like a confirmation email sent after a customer signs up for your newsletter or makes a purchase.<\/p><p>But increasingly they\u2019re being used explicitly for marketing, like to cross-sell when someone buys a specific product, to nudge customers who\u2019ve been inactive for some set amount of time, or to remind a customer that they started a shopping cart but didn\u2019t complete the purchase.<\/p><p>Autoresponse emails can be a powerful tool in your arsenal because of how closely tied they are to specific customer actions and how they can be tailored to specific audience segments. Use this tool as yet another touchpoint to solve problems for your audience, whether or not you actually include affiliate links in these emails specifically.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66399ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66399ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e66b95\" data-id=\"9e66b95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afaa775 elementor-widget elementor-widget-heading\" data-id=\"afaa775\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Track your campaign & iterate\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-460bf33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"460bf33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5c1a83\" data-id=\"f5c1a83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1a14e9 elementor-widget elementor-widget-text-editor\" data-id=\"e1a14e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A lot of people start out thinking that affiliate marketing is a get-rich-quick opportunity. As our profile of Dom Wells, founder of OnFolio, shows, perseverance and trial &amp; error breeds success, not overnight internet magic.<\/p><p>That \u201cbuild it and they will come\u201d strategy works in Field of Dreams, not the real world.<\/p><p>Dom and many others show how mistakes are only errors when you don\u2019t learn from them. So track your affiliate email marketing as much as possible and iterate on areas that aren\u2019t working as well as they could be. We\u2019ve written previously about experimenting with tweaks to your affiliate links to increase commissions, and a lot of these same approaches can be applied to email marketing as well.<\/p><p>So track where your subscribers come from, tag which links they click and other actions they take, and continue to iterate your campaigns to make sure you\u2019re sending the right message to the right person.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b02875 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b02875\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67802df\" data-id=\"67802df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5205137 elementor-widget elementor-widget-heading\" data-id=\"5205137\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tying it all together\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0e5327 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0e5327\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bc17d7\" data-id=\"3bc17d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23144e0 elementor-widget elementor-widget-text-editor\" data-id=\"23144e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We wanted to be fairly exhaustive in this post, and hopefully you feel like we\u2019ve covered affiliate email marketing pretty well.<\/p><p>There are two themes that should run through this post: provide value, and don\u2019t abuse trust.<\/p><p>Your email list is a fantastic opportunity for affiliate marketing for all the reasons we\u2019ve discussed. These themes as well as the more tactical advice we\u2019ve shared should help you get on the right track from the start with your affiliate email marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At its core, affiliate email marketing is simply taking two successful tactics and marrying them to create a sum that\u2019s greater than its parts. By thoughtfully working in emails that include affiliate links into your existing email marketing mix you can boost revenue while providing value and building trust with your audience. Why is email [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,35],"tags":[],"ppma_author":[51],"class_list":["post-742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-content-creation","author-mario-schulzke"],"authors":[{"term_id":51,"user_id":0,"is_guest":1,"slug":"mario-schulzke","display_name":"Mario Schulzke","avatar_url":{"url":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-30-at-2.51.01-PM.png","url2x":"https:\/\/geniuslink.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-30-at-2.51.01-PM.png"},"first_name":"","last_name":"","user_url":"https:\/\/geniuslink.com\/blog\/author\/mario-schulzke\/","facebook":"","twitter":"","instagram":"","linkedin":"","description":"Mario oversees all of our growth initiatives, everything from our booth at the Farmer\u2019s Market to our content and paid acquisitions efforts. Before coming to Geniuslink, Mario was the CMO at the University of Montana and prior spent 10 years running digital strategy divisions for WONGDOODY and R2C Group. In his free time, Mario loves geeking out on his side projects IdeaMensch and Seniorlevel. "}],"_links":{"self":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":0,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media\/746"}],"wp:attachment":[{"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/tags?post=742"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/geniuslink.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}