Macy’s Affiliate Program + Commission Rates
- April 17, 2024
The team at Geniuslink is excited to introduce support for the Macy’s Affiliate Program! Macy’s is an iconic brand and retail industry leader selling high-end name-brand clothing and so much more. With macys.com + Geniuslink integration, you can build links and earn commissions through the Macy’s Affiliate Program more effortlessly than ever!
Overview
Macy’s customers come to its stores and e-commerce sites for fashion, value, and high-quality products. Macy’s is proud of its heritage and the unique role it plays in American culture and tradition. Macy’s retail store was founded in 1858 by Rowland Hussey Macy. Macy created a department store that has been woven into American history, from the notorious Thanksgiving Day Parade in New York City to introducing colored bath towels to America in 1932. Before that, America had only ever seen or imagined white bath towels. Joining the Macy’s Affiliate Program is more than selling clothing and accessories; it’s a part of history.
Macy’s is a key player in the retail affiliate world and can compete with Amazon because of its customer loyalty and scale. Macy’s strives to be like no other store, which extends to everything they do, including their affiliate program. Each time you refer a customer to macys.com and make a qualifying purchase, you earn a commission. The macys.com site itself is ranked #1 for LifeStyle > Fashion and Apparel category according to SimilarWeb.
Macy’s Affiliate Program
Macy’s offers products to fit every lifestyle. The Macy’s Affiliate Program is an excellent alternative for those looking to diversify their affiliate portfolio away from using only the Amazon Associates program and those who would like a more niche affiliate program. The affiliate program is run through Rakuten Advertising, a cost-per-sale marketing network that allows vendors to make money off commissions.
Commission Rates and Cookie Windows
The base commission percentage of only 3% is slightly lower than Amazon’s 4% in the fashion category. Macy’s is diverse in its prices, but on average, prices can go up to $120 per piece, which means you will still be able to earn a solid commission for every purchasing customer you refer!
Additionally, Macy’s has a significant advantage over Amazon and many other competing affiliate programs for these categories in its affiliate cookie window. While Amazon allows a cookie window of just 24 hours, Macy’s gives a whole 10-day cookie window, which means that you could earn commissions for a customer who purchases a little less than two weeks after clicking on your link!
Terms and Conditions
Macy’s Affiliate Terms of Agreement have restrictions that you should be aware of compared to other similar affiliate programs. That being said, you will still need to read through and confirm that you agree to their terms before signing up for the program. Upon our investigation, one thing stood out as essential pieces to note:
Account Activity
If your account is inactive for more than twelve consecutive months, Rakuten reserves the right to debit your account balance in accordance.
If your account balance is more significant than 100 currency units, a monthly fee of 10% of the outstanding balance will be assessed. If your account balance is less than 100 currency units, a monthly cost of 10 currency units will be charged.
And if your account balance is less than ten currency units, a fee equivalent to the total balance in your account will be assessed.
These charges cover account maintenance until you reactivate your account by generating a commissionable activity through a Qualifying Link associated with your account or if your account is zero.
Suppose the balance in your inactive account is or becomes zero. In that case, Rakuten reserves the right to close the account permanently and cease to maintain your account records and Publisher program access.
Macy’s + Geniuslink
While the Rakuten Advertising affiliate network dashboard is an easy-to-use platform for assembling affiliate links, it still can be a bit cumbersome of a process to create an affiliated product link for Macy’s. With our newly added support, any raw product link direct from macys.com can be affiliated quickly using our Geniuslink dashboard. A simple link from macys.com is all you need to pass clicks along to their destination with your affiliate parameters included.
We call this process “Auto-affiliation,” and it’s swift to set up. All you need to do is grab your Partner ID from the Impact dashboard and drop it into the affiliate page of the Geniuslink dashboard under Macy’s US (Rakuten).’ Once we have that seven-digit number, any geni.us links you build for Macy’s products will automatically have your affiliate parameters appended!
Please note that our VigLink and Skimlinks support rollout also enables you to monetize Macy’s links through either of these monetization platforms. There are multiple benefits of using VigLink or Skimlinks, but signing up directly through Impact and adding your Partner ID into Geniuslink allows you to keep 100% of your commissions earned from the program (vs. the ~ 75% that is paid out when using an affiliate aggregator).
Let’s go through a few tricks to make you a Geniuslink pro before you even start. With Geniuslink and Macy’s Affiliate Program, you can diversify your affiliate revenues by supplementing your Amazon affiliate links with these few steps.
Choice Pages
Curation and Choice are suitable for the consumer and, ultimately, you! Choice Pages enable you to promote a single product across multiple storefronts, and our new suggestions feature makes it easier than ever to build them! Providing options to your customers will improve their shopping experience, and you will monetize the sale no matter which storefront you choose. You can find more info on how to set up a Choice Page in our Knowledge Base.
You can see an example here — https://geni.us/7BIh
With a Choice Page, you can promote Amazon and Macy’s affiliate links side by side in a clean, intuitive way and diversify your affiliate revenue – which from our research helps increase your affiliate earnings! Additionally, to help make creating a choice page even more simple, our new Suggestions feature allows you to find products across multiple storefronts, including Macy’s easily!
A/B Split Links
The Amazon.com Associates program is often a mainstay way to earn commissions from US-based clicks. However, we’d encourage you to run an experiment if it’s the best option for your audience and recommended products. The A/B Split Test links provide a platform to track between two or more affiliate programs closely.
If you wanted to evaluate replacing your Amazon affiliate links with another affiliate program, you could use A/B Split test link. The test link allows you to compare the performance of Amazon’s Affiliate Program to the Macy’s Affiliate Program.
Conclusion
With the addition of the Macy’s Affiliate Program, we have now increased our total affiliate program support to over 18 different affiliate programs!
Additionally, with our Suggestions feature (which will automatically offer you suggested links to Bloomingdale products), we’re more fired up than ever to add additional affiliate programs to our roster, so stay tuned in the coming months as even more great programs are added in!
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