Amazon Associates Italy Guide: Account Setup, Amazon OneLink, Taxes, & More
Amazon Associates Italy, also known as “Programma di Affiliazione Amazon” is a branch of the Amazon Associates program for the Italy storefront.
The Italian storefront has been around since 2010, with the launch of it’s affiliate program coming quickly after.
The program provides a way for Amazon Associates to earn money promoting products on Amazon’s Italy storefront.
In this article, we’ll give an overview of:
- How to join the program
- Best practices for Amazon Associates Italy link generation
- Amazon Associates Italy commission rates, taxes & payout methods
- How to identify an Amazon Italy link
- & more!
Amazon Associates Italy Signup Process
To become a part of the Amazon Associates program in Italy, you can register at their dedicated website: Amazon Italy Affiliate Program.
It’s important to note that the entire interface, including the registration process, is in Italian.
Using a web browser with translation capabilities is highly beneficial for non-Italian speakers who want participate in the program.
The Amazon Associates program in Italy is open to all applicants. However, to gain full approval, associates are required to generate at least three qualifying sales within a 180-day period.
Should an affiliate fail to meet this requirement, their initial application will be rejected.
Fortunately, there is an opportunity to reapply for the program after this period.
How To Generate Links For Amazon Associates Italy
In order to generate an affiliate link for the Italian Amazon Associates program, you should first log into your account on the Amazon Italy website.
Once logged in, you’ll find the SiteStripe feature at the top of the page.
Click “Testo” which will generate a text affiliate link to that specific page.
That being said, it’s common practice among Amazon Associates to not restrict their link generation to just one country’s storefront, particularly when their audience is global.
The recommended approach for Amazon Associates is to create affiliate links that cater to their largest audience segment, which is often Amazon USA.
From there, affiliates can utilize localization solutions in order to have one link that works for all international Amazon storefronts.
These solutions allow a single Amazon link to automatically redirect users to the appropriate country-specific Amazon storefront.
This approach ensures a seamless shopping experience for consumers from various regions.
We will discuss two primary methods for achieving this in the following sections.
The two main Amazon Associates localization solutions that affiliates use are Geniuslink and Amazon OneLink.
Amazon OneLink is a free tool run and created by the Amazon Associates team, however it has many drawbacks that make it not optimal for affiliates that are serious about maximizing their commissions.
Poor Matching Algorithm: Amazon OneLink is that it has a very poor matching algorithm. The whole point of using a link localization tool is to get your international visitors to the right product in their local Amazon storefront so they can easily buy it.
Doing this well can significantly increase your total commissions without any increase in your traffic, but using a sub-par service with low accuracy can actually drastically lower your commissions.
In our testing, we found that Amazon OneLink has around a 131% worse matching algorithm than Geniuslink.
Localizes to Search Pages: more often than not (57%) of the time, Amazon OneLink is unable to send international traffic to the correct product, and therefore sends consumers to a search page which converts much lower than direct product pages. As we’ll cover later in this article, this is extremely bad for the European affiliate programs, as they pay out a drastically lower commission rate if consumers are sent to a search page vs a direct product page.
One Way Matching: Essentially, if you generate an Amazon Germany affiliate link, OneLink will be able to direct American readers back to the USA storefront, but not to any others, leaving commissions on the table.
The most successful Amazon Affiliate marketers use Geniuslink to localize their affiliate links.
Geniuslink is a third-party Amazon compliant tool that integrates heavily with the Amazon Associates program.
We use a patented five-step link translation algorithm in order to ensure consumers are taken to the correct product on Amazon no matter where they live in the world.
If you’d like to learn more about Geniuslink vs Amazon OneLink, we have a case study for you to read.
Amazon Italy Commission Rates
Amazon Associates Italy has respectable commission rates ranging between 3% and 20% depending on the category.
Unlike the US affiliate program, Amazon Associates Italy commissions fluctuate depending on sales volume, and whether the sale is considered direct or indirect.
We have an entire article on indirect vs direct qualifying sales, but the general premise is that traffic sent directly to a product through an affiliate link are considered direct sales, and qualify for the much higher commission bracket.
Amazon Associates Italy Payment Terms
Amazon Associates Italy accepts the following as payment methods:
- Direct Deposit (€25 minimum payout)
- Amazon.it Gift Certificate (€25 minimum payout)
- Payment by Check (€50 minimum payout)
Lastly, Amazon pays out affiliates on a net-60 schedule, meaning that 60 days after the month ends, you’ll receive payment for that month.
So let’s say you make a sale on January 1st, you’d need to wait until 60 days after January 1st to receive payment.
Even though the program operates in Italy, nearly all bank accounts are supported as long they are denominated in $USD or €EUR.
Amazon Associates Italy Tax Compliance
Amazon Associates requires affiliates to enter their tax information for each program that they join, however 11 of the 12 countries that have international affiliate programs for Amazon have US income tax treaties which prevent double-taxation.
Italy is one of those countries, so affiliates will not have any of their commissions deducted.
How To Identify An Amazon.it Affiliate Link
Affiliate links for Amazon Italy have the same format as other Europe programs, with the key of “tag=” followed by a string of characters that end with “-21”. For example kitco0700-21.