GeoRiot was born in early 2009, initially as a spin-off from one of the team's many earlier endeavors of creating extreme sports soundtrack websites
that used the iTunes Affiliate Program and the Amazon Associates Program.
GeoRiot was founded on the basic principle that online marketing should be profitable and accessible on a global scale, but unfortunately back in 2009, it was anything but.
In fact, when it came to earning commissions from international sales in iTunes and Amazon, the Internet was simply, broken.
Since then, we've successfully bridged the purchasing gap for iTunes and Amazon and are now furthering our reach to other fragmented storefronts around the globe. Because the online commerce landscape continues to shift and is no
longer just fragmentation by country (but now device, operating system, language, and more) we continue to evolve right along with it.
In 2015, we changed our branding from the company name of GeoRiot, to Geniuslink to better reflect that we now solve not only the problem of geo-fragmentation - but fragmentation across all of the ways people can buy products.
Jesse Lakes Chief Executive Officer / Co-Founder
Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader.
Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant,
a skate/snowboard shop, was a professional student, and then became the first Global Manager at
Apple for the iTunes Affiliate Program. Outside of the office, Jesse enjoys taking his
family on adventures and firmly believes that “time you enjoy wasting is not wasted time.”
Jesse Pasichnyk Chief Technical Officer / Co-Founder
Aside from being a co-founder, Jesse is also the Chief Technology Officer of Geniuslink, and makes sure
the engineering wheels on the bus go round and round. Originally from Montana, Jesse has been here since day
zero and co-founded Geniuslink with Shannon and his best friend, Jesse Lakes. Before co-founding Geniuslink
and after graduating from the University of Montana, Jesse was a software engineer at Microsoft. Jesse is an
instrument rated private pilot and in his spare time, he likes to fly himself, his friends and his family to fun destinations.
Shannon McGuireChief Operating Officer / Co-Founder
Shannon was the first full-time Geniuslink team member and now as the COO, she spends the majority of her time
on growth, data and analytics, supporting our support team and mapping out logistics. Before Shannon co-founded
Geniuslink, she was an iTunes Store Engineer, and before that, she was in Aerospace. When she gets out of the office, her family is number one, but
she loves pottery, wine tasting and being outdoors.
Steven SundheimChief Product Officer
Steven leads product development and helps Geniuslink stay user-centered through design, research and product management. Before Steven
joined the Geniuslink Team, he co-founded and exited two tech startups and then spent four years consulting
for other companies, which is how he came to know Geniuslink. Steven is from Missoula, Montana where he attended the University
of Montana. When he’s not designing or talking with Geniuslink clients, you can find him playing soccer,
snowboarding, gaming, and spending quality time with his family.
Mario Schulzke Chief Marketing Officer
Mario oversees all of our growth initiatives, everything from our booth at the Farmer’s Market to our
content and paid acquisitions efforts. Before coming to Geniuslink, Mario was the CMO at the University
of Montana and prior spent 10 years running digital strategy divisions for WONGDOODY and R2C Group. In
his free time, Mario loves geeking out on his side projects IdeaMensch
. Mario is originally from Germany and when not marketing, he
spends every free moment on his bike, in the mountains or in some river somewhere.
Joey WhiteDirector of Operations
Joey was our first intern and now he prioritizes and manages all of the projects that the engineering
team works on. He’s also the only one in the office who knows how to use the Aeropress. Yet another native
Montanan, Joey grew up on a small farm in the Bitterroot Valley, and then worked for a large cattle ranch all
through high school and college, until graduating from the University of Montana and joining the Geniuslink Team.
In his spare time, he loves to mountain bike, snowboard, rock climb, and hike - basically anything that gets him
outdoors and away from the big city.
Rye LokenFull-Stack Developer
Rye designs and implements back-end and front-end features of the Geniuslink Service. Before joining the
Geniuslink team, Rye was a software engineer for a startup in Montana after graduating from the University
of Montana. From Missoula, Rye loves traveling, music and rock climbing.
Matt MustardeOperations Manager
Originally from Marlow, England, Matt’s been fielding support questions and serving as our main point of
contact for our clients since December 2017. Before he joined the Geniuslink Team, Matt was doing wide-format
design and machining, graphics and package design. When he’s not supporting our clients, managing accounts
or curating reports and analytics, he enjoys VR, 3D modeling, 3D printing, graphic design and being a serial Redditor.
Natasha T. PetrusTest Automation Engineer
Natasha’s main job here at Geniuslink is to make sure things don’t break. She writes tests to ensure all the
existing code works, making it easy to fix bugs and add new features, with the goal to make testing closer to
being 100% automated day by day. From Jakarta, Indonesia, Natasha came to the United States to attend Seattle
University. Before joining the Geniuslink Team she worked as a contractor for Microsoft, testing Xbox games
in a certification lab just after graduating college in June of 2017. In her spare time, she loves to work on
side projects, watch Netflix and eat ice cream.
Andy DockstaderAccount Manager
Born and raised in north Seattle, Andy shows our clients how to get the most out of their Geniuslink accounts
and keeps our Knowledge Base up to date. He’s also our official office juggling coach! Before joining the
Geniuslink Team in December of ‘17, Andy was a Social Media Manager, writing content for mobile games.
A grandmaster of Gif-Fu, he relishes any opportunity to develop the ‘modern hieroglyphics’ that is posting
obscure emojis on Slack. Andy is passionate about food centric gatherings and working together to save the
world. When he’s not flying toy airplanes around the house with his three year old son, he enjoys writing,
party games, and dancing.
Isaac MaierSr. Client Success Specialist
Originally from the Bay Area in California, Isaac began his career at Geniuslink as an intern and
business student in Missoula, Montana. Isaac's primary responsibility is to help guide our clients to their
full potential and ensure that they have an awesome experience with the Geniuslink service. In his
spare time, Isaac enjoys training in Krav Maga, riding around the city on his Honda Super Cub, and
Julian EmondJr. Client Success Specialist
Julian grew up just outside Glacier National Park in the mountain town of Columbia Falls, Montana,
where his enduring love for fishing, fly tying, and skiing was born. He brings experience as a content
creator, copywriter, freelance marketing consultant, and soccer coach. After earning his MBA at the
University of Montana, he joined Geniuslink to help creators earn more from their content. Julian
continues to take full advantage of his Rocky Mountain surroundings, working remotely out of Missoula,
Montana, where he lives with his fiancée, two dogs, and a bearded dragon named Zizou.
Doug HawkesBackend Software Engineer
Doug hails from Salt Lake City, just down the road from BYU, where he earned a degree
in Bioinformatics. While Doug continues to stay abreast of genomics research and biogerontology
developments, he has found a love for crafting things both physical and digital, evidenced partly by his
strong resume as a full stack software engineer. Outside work, you might find Doug spending time with his
wife and two girls, relishing a bowl of cold cereal, or once again regretting his decision to join a
pickup soccer game without his shin guards.
Improve the online commerce experience for both consumers and promoters through offering an intelligent links that works, simply.
Our mission is twofold.
We're raising awareness of the fact that every day, Internet marketers, app developers, book publishers and authors, record labels and global brands are unknowingly losing sales and customers to broken links, error messages and poor user experiences.
We're challenging the outdated notion that you use a link with a single destination for your entire audience across devices, countries, and operating systems.
The best part?
Our service is focused on liberating your lost sales due to "dumb" links. Your clients will riot (with joy) at the experience they get with your links, and we predict Zen-like peace and calm as you come to realize
your marketing campaigns are more profitable than ever, that you’re a part of a paradigm shift in online marketing, and you're helping to overturn one of the biggest problems facing the industry in the last decade.
Geniuslink - making the Internet a better place, one click at a time.