Improve the customer’s experience by catering to each one, removing barriers to buy like currency, shipping and language differences.
Create a single link that routes every customer to the right place based on their language, location, device, and more for a seamless buying journey.
Testing different landing pages or destinations allows you to see what converts best to help continually improve your campaigns.
Use A/B testing (and C,D,E,F) to send customers to different pages, giving you the ability to see which one(s) convert highest. Test, learn, rinse and repeat.
If a campaign is already live but the destination needs adjusting due to a typo, the promotion ends, or you forgot the remarketing pixel it can end up in disaster.
Edit your links to add advanced targets, pixels and change the default destination in real time, even after they're live, to avoid those headaches.
When you’re creating a lot of links and promotions, it gets tough to keep track of which links were used for what campaign. Use Groups to sort your links by campaign, product type, and more.
You can also view analytics by Group, seeing how the campaign or product type is doing overall rather than just per link.Explore Groups.
Team collaboration is great, but cluttering up your team’s workspace is not. Add your coworkers to your account but keep their links and reporting metrics separate.
Managers can also use the Master account to view insights and details about the team as a whole, keeping everyone on the same page.Create your marketing think tank.
“Internet marketing 101: If you want a customer to click a link, it better damn work. That’s harder than it sounds. With users all over the world using different browsers and devices, international companies can accidentally route people to the wrong websites or, worse, nowhere at all.”