Black Friday Sales Dates 2024
- December 3, 2024
When is a Day Not a Day?
The answer: When it’s Black Friday! This year Black Friday is officially 29 November 2024 and Cyber Monday is December 2nd. Every year though, as Black Friday rapidly approaches, speculations start flying around trying to guess when retailers will announce which dates they’re running Black Friday & Cyber Monday Sales. What started off as a single day sale has been stretched and extended by different retailers in so many different ways that it feels like someone should hand out medals if you even come close to guessing all the various strategies they’ll adopt.
So every year it’s the same challenge creators, publishers and affiliate marketers perform a balancing act of trying to time marketing and content creation to land perfectly make the most of the opportunity.
We built a list.
We started with our clients in mind but we’re sure this should be useful to affiliate marketers everywhere. We’ve compiled the handy reference list below of the various Black Friday sales dates.
We accept we couldn’t possibly list every retailer large and small but (as you probably already know) Geniuslink supports a long list of retailers with our built-in optimizations to help you earn more money and save time so we figured that would be the basis for our Big List of Black Friday Sales Dates.
Why it Matters?
For people who have spent more than a little time in the affiliate marketing game know that these details can mean the difference between a good year and an amazing year.
This fourth quarter of the year is typically where annual sales results for retailers jump from being in the red (making a loss) to being in the black (turning a profit) which according to Wikipedia (yes, we know our research game is on fire) gives Black Friday some of it’s significance. The reality is that there’s a limit to the number of pumpkins Beetlejuice, Deadpool & Wolverine costumes you can sell in October so every year bricks & mortar and e-commerce retailers look to November and December to bring home the revenue.
What this means for us in the world of affiliate commissions – this is the surge in traffic, interest and buyer intent that we want to contribute to and benefit from. For most of us, content is a huge part of the equation and so timing that content is key to matching and aligning content with the types of sales offers and deals helps drive conversion.
For people who have spent more than a little time in the affiliate marketing game know that these details can mean the difference between a good year and an amazing year. The fourth quarter of the year is typically where annual sales results for retailers jump from being in the red (making a loss) to being in the black (turning a profit) which gives Black Friday some of it’s significance.
Give them Choice.
Consumers are naturally trying to find Black Friday and Cyber Monday Deals so comparison shopping should be expected and you can help your audience by implementing Choice Pages. We’ve done the math and Choice Pages showed more than double the earnings per click on average compared to direct-to-Amazon links.
What was really unexpected was that not only did our clients gain new revenue from offering multiple purchase options, they also significantly increased commissions from their Amazon links!
For a detailed explanation of how to test them for yourself check out this article: How to Earn More Affiliate Revenue on YouTube with Choice Pages and you can read how this Case Study with Armando Ferreira
Optimize Your Earnings.
When you’re using Choice Pages you may find it makes sense to change which retailers you offer as choices throughout the festive period to maximize your commission rates. Our Optimizations help to make that process even easier, especially Quick Add, which allows you to add links by prodcut bnaem . You can find the full list of supported programs and optimizations available for each retailer here: https://geniuslink.com/supported.
| Logo | Retailer | Black Friday Sales Dates |
|---|---|---|
 | Adorama | Nov 29 - with Early Deals |
 | Amazon | - |
 | Anker | Nov 21 with Early Deals |
 | Apple Books | Nov 29 - Dec 2 |
 | Apple Music / iTunes | Nov 29 - Dec 2 |
 | Backcountry | November |
 | B&H Photo Int. | Holiday Deals Available November |
 | Bass Pro Shop | Coming Soon |
 | Barnes & Noble | November |
 | Best Buy | Nov-21 |
 | Bloomingdale's | Nov-25 |
 | Books-A-Million | Coming Soon |
 | Bookshop | Holiday Offers |
 | Chewy | November |
 | Coco & Eve | Nov 19 Presale |
 | Crutchfield | Presale November |
 | Dermaflash | Coming Soon |
 | Dick's | Holiday Offers |
 | Dr. Brandt | Coming Soon |
 | eBay | November |
 | Eufy | Presale Nov 11 |
 | GameStop | Presale November |
 | The Home Depot | Nov - Dec 4 |
 | HP | Presale Nov |
 | iHerb | Coming Soon |
 | iTunes | Nov 29 - Dec 2 |
 | Kohl's | Nov24-Nov 29 |
 | Kobo | Coming Soon |
 | Lowe's | Presale November |
 | Macy's | All November |
 | Max | Coming Soon |
 | Microsoft Store | Coming Soon |
 | Moment | Coming Soon |
 | Motorola | Nov-11 |
 | Newegg | November |
 | Overstock | Coming Soon |
 | Samsung | Coming Soon |
 | Snooz | Coming Soon |
 | Soundcore | Nov 18 - Dec 2 |
 | StockX | Nov 27 - Dec 1 |
 | Target | Presale November |
 | Tiger Direct | Coming Soon |
 | Walmart | Nov 25 - Dec 01 |
 | Wordery | Presale November |
 | Wayfair | Presale November |
What About Other Retailers ?
If you’ve connected a free Skimlinks or Sovrn Commerce account to your Geniuslink account you’ll know already that we’ll automatically affiliate every supported link. Trying to also list the Black Friday Sales for the thousands of retailers and merchants that includes wasn’t a challlenge we undertook this year, not to mention the thousands of Amazon Sellers if you’ve connected Seller Networks like Levanta, Archer Affiliates, MaverickX, PartnerBoost, and Wayward.
Conclusion
We hope you’ve found this list helpful and you can look forward to us updating this page if/when retailers change their sales dates this year and of course in 2025 as well.
What else would you have found helpful here? Send us an email to help@geniuslink.com
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