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Dick’s Sporting Goods Affiliate Program + Commission Rates

We are excited to introduce auto-affiliation support for the Dick’s Sporting Goods Affiliate Program! Dick’s Sporting Goods is an authentic, full-line sports and fitness retailer offering a broad assortment of high-quality sporting goods equipment, apparel, and footwear. All of this is offered in a specialty store environment and through its online store. With the Dick’s Sporting Goods + Geniuslink integration, you can build links and earn more money from each click more effortlessly than ever!


Dick's Sporting Goods WebsiteDick’s Sporting Goods is the largest sports retail company in the United States, with approximately 850 stores. Richard “Dick” Stack established the company in 1948. He started the company as a fishing tackle store in Binghamton, New York.

In addition to the Dick’s Sporting Goods-retail locations and online store, Dick’s Sporting Goods owns and operates various retail locations and online stores. Including Golf Galaxy, an LLC, a golf specialty retailer with a world-class selection of brand-name golf equipment, and Field & Stream, which offers a wide variety of outdoor brands and provides top-of-the-line in-store services.

Dick’s Sporting Goods has a vast supply of sports gear ranging from athleisure to field hockey, climbing, baseball, and much more. With Dick’s Sporting Goods Affiliate Program, you will not be limited by the sports gear you would like to recommend. They’re a key player in the sporting goods affiliate world and can compete with Amazon because of its genuine assortment of products. site itself is ranked #6 for the Sports > Sports category according to SimilarWeb.

Dick’s Sporting Goods Affiliate Program

Dick's Sporting Goods Affiliate ProgramThe Dick’s Sporting Goods Affiliate Program offers gear for each of your sports endeavors. In addition, it’s an excellent alternative for those looking to diversify their affiliate portfolio away from using only the Amazon Associates program. The affiliate program is a well-established program run through their network, Impact Radius, a cost-per-sale marketing network that allows vendors to make money off commissions.

Commission Rates and Cookie Windows

There is a commission rate of 5% for all of the products Dick’s Sporting Goods offers. This is compared to Amazon, which has a fixed commission rate of 4.5% in the sports category. Dick’s Sporting Goods is diverse in its price points and categories, which means you will be able to earn a solid commission from customers you refer to your favorite products! However, it might be time to diversify with other affiliate programs that are more consistent and fit your needs.

Dick’s Sporting Goods has a significant advantage over Amazon and other competing affiliate programs for these categories in its affiliate cookie window. While Amazon allows a cookie window of just 24 hours, Dick’s Sporting Goods gives a whole 14-day cookie window, which means that you could earn commissions for a customer who purchases nearly two weeks after clicking on your link! Which can lead to more money in your pocket!

Dick’s Sporting Goods + Geniuslink

While the Impact affiliate network dashboard is one of the more streamlined platforms available for assembling affiliate links, it still can be a bit cumbersome of a process to create an affiliated product link for Dick’s Sporting Goods. Below you can find tips and tricks for you to optimize your first time experiencing the Geniuslink dashboard.

With our added support, any raw product link direct from Dick’s Sporting Goods can be affiliated quickly using our Geniuslink dashboard. A simple link from Dick’s Sporting Goods is all you need to pass clicks along to their destination with your affiliate parameters included.

We call this process “Auto-affiliation,” and it’s swift to set up. All you need to do is grab your Partner ID from the Impact dashboard and drop it into the affiliate page of the Geniuslink dashboard under ‘Dick’s Sporting Goods (Impact).’ Once we have that seven-digit number, any links you build for products will automatically have your affiliate parameters appended!

Dick's Sporting Goods SupportPlease note that our VigLink and Skimlinks support rollout also enables you to monetize Dick’s Sporting Goods links through either of these monetization platforms. There are multiple benefits of using VigLink or Skimlinks, but signing up directly through Impact and adding your Partner ID into Geniuslink allows you to keep 100% of your commissions earned from the program (vs. the ~ 75% that is paid out when using an affiliate aggregator).

With Geniuslink and Dick’s Sporting Goods Affiliate Program, you can diversify your affiliate revenues by supplementing your Amazon affiliate links with these few steps.

Choice Pages

Choice Pages enable you to promote a single product across multiple storefronts, and our new suggestions feature makes it easier than ever to build them! Providing options to your customers will improve their shopping experience, and you will monetize the sale no matter which storefront you choose. You can find more info on how to set up a Choice Page in our Knowledge Base.

You can see an example here — Pages for Dick's Sporting GoodsWith a Choice Page, you can promote Amazon and Dick’s Sporting Goods affiliate links side by side in a clean, intuitive way and diversify your affiliate revenue – which from our research this helps increase your affiliate earnings! Additionally, to help make creating a Choice Page even more straightforward, our new Suggestions Feature allows you to quickly find products across multiple storefronts, including Dick’s Sporting Goods!

A/B Split Links

The Associates program is often a mainstay way to earn commissions from US-based clicks. However, we’d encourage you to run an experiment if it’s the best option for your audience and recommended products. The A/B Split Test links provide a platform to track between two or more affiliate programs closely.

A/B Split Links for Dick's Sporting GoodsIf you wanted to evaluate replacing your Amazon affiliate links with another affiliate program, you could use A/B Split test link. The test link allows you to compare the performance of Amazon’s Affiliate Program to the Dick’s Sporting Goods Affiliate Program.


With the addition of the Dick’s Sporting Goods Affiliate Program, we have increased our total affiliate program support to over 30 different affiliate programs! Additionally, with the recent launch of our Suggestions Feature (which will automatically offer you suggested links to Dick’s Sporting Goods products), we are more fired up than ever to add additional affiliate programs to our roster. So stay tuned in the coming months as even more great programs are being added to our roster, so stay tuned in the coming months as even more great programs are added in! If you want to learn about some other excellent affiliate programs that a) work seamlessly with Geniuslink and b) allow you to earn reasonable commission rates beyond Amazon, then check out:

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