The team at Geniuslink is excited to introduce the support for the Backcountry Affiliate Program!
Backcountry is an online specialty retailer selling clothing and outdoor recreation equipment from some of the best-recognized brands in the outdoor industry.
With Backcountry.com + Geniuslink integration, you can build links and earn commissions through the Backcountry Affiliate Program more effortlessly than ever!
Backcountry.com was founded in 1996. The two founders started the online business with a sparse collection of avalanche gear and began selling equipment from their garage in Park City, Utah. Backcountry.com quickly became one of a very few profitable retailers and competed with REI for the lead in this category.
Backcountry is the premier online specialty retailer of outdoor gear for snow sports, hiking, and camping, paddling, biking, climbing, fly fishing, and more. They carry a wide selection of premium apparel, both technical and casual.
As a Backcountry affiliate, you are not limited by the brands they offer on the site. Their catalog includes some of the most prominent well-known brands, Patagonia, Mountain Hardwear, Marmot, MSR, and many more.
Backcountry is a key player in the outdoor affiliate world and competes with Amazon with its customer loyalty. The Backcountry.com site itself is ranked #30 for the Sports > Sports category according to SimilarWeb.
Backcountry Affiliate Program
Backcountry offers the best gear for passionate outdoor enthusiasts. The Backcountry Affiliate Program is an excellent alternative for those looking to diversify their affiliate portfolio away from using only the Amazon Associates program.
Backcountry also has a great reputation and has been a well-respected online retailer for over 20 years, offering the best gear the industry has.
Their affiliate program is a well-established program run through their network, Impact Radius, a cost-per-sale marketing network that allows vendors to make money off commissions. The Backcountry Affiliate Program offers many benefits besides commissions, free shipping on orders over $50, and worldwide shipping to 49 different countries.
Commission Rates and Cookie Windows
The sliding commission rate of 4% – 12%, depending on the volume sold. On average, that’s 8% for the Backcountry Affiliate Program compared to Amazon which has a fixed commission income rate of 3% in the outdoors category. The average transaction for the Backcountry is $125, putting more money in your pocket per purchase. When comparing it with Amazon, the Backcountry.com Affiliate Program yields a higher commission percentage.
Additionally, Backcountry has a significant advantage over Amazon and many other competing affiliate programs for these categories in its affiliate cookie window. While Amazon allows a cookie window of just 24 hours, Backcountry gives a whole 30-day cookie window, which means that you could earn commissions for a customer who purchases nearly a month after clicking on your link!
Backcountry Affiliate Program + Geniuslink
While the Impact affiliate network dashboard is one of the more streamlined platforms available for assembling affiliate links, it still can be a bit cumbersome of a process to create an affiliated product link for Backcountry.
With our newly added support, any raw product link direct from Backcountry.com can be affiliated quickly using our Geniuslink dashboard. A simple link from Backcountry.com is all you need to pass clicks along to their destination with your affiliate parameters included.
We call this process “Auto-affiliation,” and it’s very quick to set up. All you need to do is grab your Partner ID from the Impact dashboard and drop it into the Affiliate page of the Geniuslink dashboard under ‘Backcountry (Impact).’ Once we have that seven-digit number, any geni.us links you build for Backcountry.com products will automatically have your affiliate parameters appended!
Please note that our VigLink and Skimlinks support rollout also enables you to monetize Backcountry.com links through either of these monetization platforms. There are multiple benefits of using VigLink or Skimlinks, but signing up directly through Impact and adding your Partner ID into Geniuslink allows you to keep 100% of your commissions earned from the program (vs. the ~ 75% that is paid out when using an affiliate aggregator).
Suppose you are excited to start using Geniuslink with the Backcountry Affiliate Program! We have a few suggestions to help you diversify your affiliate revenues through augmenting your Amazon affiliate links.
Curation and Choice are good for the shopper and, ultimately, you! Choice Pages enable you to promote a single product across multiple storefronts (and affiliate programs), and our new suggestions feature makes it easier than ever to build them!
Providing options to your customers will improve their shopping experience, and you will monetize the sale no matter which storefront you choose. You can find more info on how to set up a Choice Page in our Knowledge Base.
You can see an example here — https://geni.us/y8BZ2
With a Choice Page, you can promote Amazon and Backcountry affiliate links side by side in a clean, intuitive way and diversify your affiliate revenue – which from our research helps increase your affiliate earnings!
A/B Split Links
The Amazon.com Associates program is often a mainstay way to earn commissions from US-based clicks. However, we’d encourage you to run an experiment if it’s the best option for your audience and recommended products. The A/B Split Test links provide a platform to track between two or more affiliate programs closely.
If you wanted to evaluate replacing your Amazon affiliate links with another affiliate program, you could use A/B Split test link. The test link allows you to compare the performance of Amazon’s affiliate program to the Backcountry Affiliate Program.
With the addition of the Backcountry Affiliate Program, we have now increased our total affiliate program support to over 18 different affiliate programs!
Additionally, with the recent launch of our Suggestions feature (which will automatically offer you suggested links to Backcountry products), we’re more fired up than ever to add additional affiliate programs to our roster, so stay tuned in the coming months as even more great programs are added in!
If you want to learn about some other excellent affiliate programs that a) work seamlessly with Geniuslink and b) allow you to earn reasonable commission rates beyond Amazon, then check out: