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  • Jesse Lakes

    Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader. Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant, a skate/snowboard shop, was a professional student, and then became the first Global Manager at Apple for the iTunes Affiliate Program.

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Kohl’s Affiliate Program + Commission Rates

  • Jesse Lakes

    Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader. Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant, a skate/snowboard shop, was a professional student, and then became the first Global Manager at Apple for the iTunes Affiliate Program.

  • August 17, 2023
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We are excited to introduce support for the Kohl’s Affiliate Program! Kohl’s is a large department store chain selling various items ranging from clothing to electronics. With Kohl’s + Geniuslink integration, you can build links and earn commissions through the Kohl’s Affiliate Program more effortlessly than ever!

Overview

Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. The company commits to inspire and empower families to lead fulfilled lives. Kohl’s has given support to communities nationwide, with a focus on family health and wellness. Kohl’s offers exclusive brands, incredible savings, and an easy shopping experience online. Rewarding customers has been at the core of the company’s ethos for years. They reward customers with great brands and great savings.

Kohl’s is a key player in the retail affiliate world and can compete with Amazon because of the ample amount of products they offer. For more than 50 years, Kohl’s has brought style and savings to shoppers around the country. The Kohls.com site itself is ranked #8 for the E-commerce and Shopping > Marketplace category according to SimilarWeb.

Kohl’s Affiliate Program

The Kohl’s Affiliate Program is an excellent alternative for those looking to diversify their affiliate portfolio away from using only the Amazon Associates program and those who would like a more niche affiliate program.

The affiliate program is a well-established program run through their network, Impact Radius, a cost-per-sale marketing network that allows vendors to make money off commissions. The Kohl’s Affiliate Program offers many benefits besides commissions, such as commissionable online orders, free store pickup orders, everyday free standard shipping, Kohl’s Cash, and 35% LTO.

Commission Rates and Cookie Windows

While the base commission percentage is only 3% (slightly lower than Amazon’s 4% in the home goods and fashion category), Kohl’s is diverse in its price points and categories, which means you will still be able to earn solid commissions from the customers you refer.

Additionally, Kohl’s has an advantage over Amazon and many other competing affiliate programs for these categories in its affiliate cookie window. While Amazon allows a cookie window of just 24 hours, Kohl’s gives a whole 7-day cookie window, which means that you could earn commissions for a customer who purchases nearly a week after clicking on your link!

Kohl’s + Geniuslink

While the Impact Advertising affiliate network dashboard is a user-friendly platform for assembling affiliate links, it can still be a bit cumbersome of a process to create an affiliated product link for Kohl’s.

With our newly added support, any raw product link direct from Kohls.com can be affiliated quickly using our Geniuslink dashboard. A simple link from Kohls.com is all you need to pass clicks along to their destination with your affiliate parameters included.

We call this process “Auto-affiliation,” and it’s quick to set up. All you need to do is grab your Partner ID from the Impact dashboard and drop it into the Affiliate page of the Geniuslink dashboard under ‘Kohl’s US (Impact).’ Once we have that seven-digit number, any geni.us links you build for Kohl’s products will automatically have your affiliate parameters appended!

Please note that our VigLink and Skimlinks support rollout also enables you to monetize Kohl’s links through either of these monetization platforms. There are multiple benefits of using VigLink or Skimlinks, but signing up directly through Impact and adding your Partner ID into Geniuslink allows you to keep 100% of your commissions earned from the program (vs. the ~ 75% that is paid out when using an affiliate aggregator).

With Geniuslink and Kohl’s Affiliate Program you can diversify your affiliate revenues by supplementing your Amazon affiliate links with these few steps.

Choice Pages

Curation and Choice are suitable for the consumer and, ultimately, you! Choice Pages enable you to promote a single product across multiple storefronts, and our new suggestions feature makes it easier than ever to build them! Providing options to your customers will improve their shopping experience, and you will monetize the sale no matter which storefront you choose. You can find more info on how to set up a Choice Page in our Knowledge Base.

You can see an example here — https://geni.us/ChampionT-Shirt

 

With a Choice Page, you can promote Amazon and Kohl’s affiliate links side by side in a clean, intuitive way and diversify your affiliate revenue – which from our research helps increase your affiliate earnings! Additionally, to help make creating a choice page even more simple, our new Suggestions feature allows you to easily find products across multiple storefronts, including Kohl’s!

A/B Split Links

The Amazon.com Associates program is often a mainstay way to earn commissions from US-based clicks. However, we’d encourage you to run an experiment if it’s the best option for your audience and recommended products. The A/B Split Test links provide a platform to track between two or more affiliate programs closely.

 

If you wanted to evaluate replacing your Amazon affiliate links with another affiliate program, you could use A/B Split test link. The test link allows you to compare the performance of Amazon’s Affiliate Program to the Kohl’s Affiliate Program.

Conclusion

With the addition of the Kohl’s Affiliate Program, we have now increased our total affiliate program support to over 30 different affiliate programs! Additionally, with the recent launch of our Suggestions feature (which will automatically offer you suggested links to Kohl’s products), we’re more fired up than ever to add additional affiliate programs to our roster, so stay tuned in the coming months as even more great programs are added in! 

Author

  • Jesse Lakes

    Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader. Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant, a skate/snowboard shop, was a professional student, and then became the first Global Manager at Apple for the iTunes Affiliate Program.

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Author

  • Jesse Lakes

    Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader. Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant, a skate/snowboard shop, was a professional student, and then became the first Global Manager at Apple for the iTunes Affiliate Program.

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